Swarovski & Condé Nast Partner on Salt
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We’ll all feed our inner dragons with this title from the iconic crystal brand, now set to publish through its partnership with Condé Nast. Attention bright and shiny thing lovers. Salt, the glittery print celebration of all things crystal from...
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Survival Rates and the State of the Magazine Industry
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More new magazines are surviving longer than they were ten years ago…is it time to start celebrating? Behind every stat there’s a story. Samir “Mr. Magazine” Husni keeps a careful eye on magazine publishing stats, faithfully noting the number of...
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How to Find Those Upscale Consumers
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Looking for that affluent audience? Turns out they’re busy reading magazines. For brands looking to connect with well-educated and well-to-do consumers, they should look no further than magazines to find them. “The quintessential subscribers to printed American consumer magazines are...
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Flea Market Style Jumping Back onto Shelves
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After a two-year absence, several former Harris Publications titles are coming back to print. Billionaires and flea markets might not seem a likely match, but that hasn’t stopped Spencer Hays. The owner of Athlon Media, Hays is behind the recent...
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A Very Challenging Idea for a Magazine
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One publishing duo learns the hard way how the traditional magazine industry operates. Eric Mirbach and his co-publisher and life partner Julia Vliakoch had an epiphany. The two vegan lifestyle proponents wanted to use their talents to move the vegan...
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Publishers Spinning Straw into Gold
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Drop your price, sell more ads: How this innovation is working for some big name magazines. If you want to survive in a changing world, you have to let go of old business models that are holding you back. It’s...
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Hearst Goes All In With Unified “We Are Fashion” Campaign
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Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....
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Why Forbes Scoops its Own Best Stories
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For media brands, the decision to post content online or in the printed magazine can be agony. At Forbes, they’ve got it figured out. The story is hot, the topic is trending, and the article is beefy and rich. Do...
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Family Circle Gets a Facelift
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The iconic magazine offers up a fresh look and energetic feel for its 16 million readers. Changes are in the wind for a hugely popular magazine. “The September issue of Family Circle will have a new look and a more...
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Why Most US Adults Still Read Print Magazines
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Digital magazine audiences may be growing, but most U.S. adults still read print magazines…with good reason. While consumption of digital magazine content continues to grow, readership levels for print magazines are not declining accordingly. “According to a new survey by...
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