Print Plus Free Equals Advertising Nirvana
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Looking to land that captive audience? You might want to take to the air. For advertisers, nothing beats a highly targeted and captive audience. While online consumers can block or click away from your ad in a nanosecond, there is...
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What’s the Most Popular Magazine in the World?
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The answer might surprise you…and gives a whole new meaning to the idea of brand publishing. Some of the entries on the Top 10 Magazine list are fairly unsurprising. People (#10), Family Circle (#9), National Geographic (#8) and Good Housekeeping...
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The Cornerstone of Magazine Reach
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Interesting print statistics from the land down under. It’s a good year for print magazines in Australia, according to B&T Magazine. While regional papers were up and weekend papers dropped slightly, “print magazines still reached 12,477,000 Australians 14+, up 0.8...
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Kill Screen’s New Print Game Looks Strong
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“At our core, we are a company focusing on lived experience, on games as part of culture, on games in life.” Why would a company like Kill Screen – devoted to the gaming universe so heavily rooted in digital –...
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Magazine Ads Found Least Likely to Offend
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All ads are not created equal; some are disliked much more intensely than others. Pity the poor pop-up ad. According to a new study from Hubspot and Adblock Plus, the online staple is clearly the “winner” when it comes to...
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Iron & Air and the Eternal Question
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This indie motorcycle magazine dedicates itself to asking the question “What makes a life?” A motorcycle magazine without the obligatory images of bikes and scantily dressed ladies? Believe it. The team behind Iron & Air, an independent print magazine that...
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Amtrak’s National Magazine Rolls onto the Tracks
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As their Northeast Corridor titles shutters, the company goes nationwide with a new title. In-transit magazines continue to evolve to meet the traveling public’s need for engagement. And Ink, publisher of 28-inlfight magazines, has taken on U.S. railroad industry. “Amtrak...
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Publisher Kicks Photoshop to the Curb
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This magazine’s bold mission is to broaden the definition of beauty…without the help of Photoshop, thank you. The overuse and abuse of Photoshop in the magazine industry has become the stuff of ridicule and blowback. Celebrities and models alike are...
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Dance Ink Leaps Pack in Publication
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Can a static magazine really dance? If it’s Dance Ink it can, with content that leaps from the pages. It gained cult status in the ‘90s, and for good reason. Dance Ink magazine was somehow able to capture the movement...
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THIS is How You Work the Newsstand
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As mass market publishers continue to slip, one company is feeling the newsstand love. Here’s their secret. What does it take to succeed when the distribution model around you is lackluster at best? According to Sebastian Raatz, EVP of Bauer...
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