2016 and the State of Native Ads
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79% of magazine publishers expect their native ad revenue to grow this year; are they paying enough attention to the possible pitfalls? Native advertising has become – for better or for worse – a reality in the bottom line of...
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How Does a 4:1 ROI Sound?
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Nielsen study shows that “every media buy would benefit from the addition of print advertising.” The results are clear: “By generating benchmarks that allow marketers to compare the return they should expect from every media dollar, [a comprehensive study] clearly...
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Where the Real Ad Money Is (Hint: It Ain’t Video)
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Desperation is rarely a good place from which to make a sound business decision. And yet… Video, video and more video. It’s the current rallying cry of the modern marketer, with dollars being poured into digital video channels at a...
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The Big Daddy of all Parody Magazines
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Dads – love them, admire them, and make fun of their fashion sense. This new magazine nails it. First, there were Mom Jeans, and now this: “Everyone has someone in their life who wears sweaters and makes bad puns,” writes...
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Print…the Front Door to Your Brand
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New strategy brings in the millennial audience to Martha Stewart Living One might be surprised to think that Millennials, sometimes referred to as the “goat cheese” generation, would be drawn to a magazine like Martha Stewart Living. And yet it’s...
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PWC Says Print Readers Sticking Around
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A new report from PricewaterhouseCoopers says print magazine readers are going to be sticking around for some time to come. In spite of the swarm of free digital content, and in the midst of publishers trying to figure out how...
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The Secret Life of a Magazine Cover
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Ever wonder how a magazine cover comes about? Take a look at one title’s process. A good magazine cover is a work of creative beauty, but getting to that point involves a lot of trial and error. Ever wonder what...
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7 Ways Regional Publishers are Nailing It
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Publishers share their top money-making strategies at a recent industry conference; it’s like a primer for publishing in the new landscape. Regional and city magazines have been a definite bright spot in the publishing landscape recently, with publishers sharing their...
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Is This the Newsstand Plateau?
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Recent industry figures show newsstand declines slowing this year; are we about to level off? Seems like the print magazine industry may be catching its collective breath a little bit, as it settles into the new normal and sees newsstand...
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Objection to Print…Overruled!
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Think it’s too pricey or old-fashioned to print a company publication? One law firm says that old argument is out of order. The Atlanta-based law firm of Smith, Gambrell & Russell, LLP, can’t dispute the evidence when it comes to...
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