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Isn’t It Enough for Indie Mags to be Gorgeous?
08 May 2016|Magazine, Print
Sure, indie mags look, feel and smell great. But what happened to iconoclasm? Are they reading material or collectible objects d’art? Rob Alderson, writing in Magculture, takes a deep dive into the nature of indie magazines and what they bring...
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Is This What’s Really Hampering Newsstand Sales?
05 May 2016|Magazine, Newsstand
The steeper the subscription discount, the lower the sales at the newsstand. It’s pretty simple logic. But there’s a lot more to it than that. When publishers offer steep discounts off their subscription prices, sales at the newsstand go down....
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About “That Magic” of the Print Magazine
03 May 2016|Magazine, Print
Is it possible to retain a love of print while embracing new digital revenue streams? Watch one editor’s heartfelt take on this idea. As James Osland, editor-in-chief of Rodale’s Organic Life knows, “we all live in a VERY interesting moment...
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Tweetable Twooths about Magazine Media
03 May 2016|Magazine
It might be a bit of a tongue twister, but the facts about magazine media sure sound sweet. Quick, what U.S. media channel is used by more than nine out of 10 adults? According to research firm GfK MRI, the...
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Shortlist and the Next Digital Wave
02 May 2016|Magazine, Print
The UK media brand built a sizeable and profitable business by focusing on a platform that many other publishers were starting to leave behind - print.  The digital disruption of the publishing industry is far from over, according to one...
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Solid News on Audience Growth from the MPA
02 May 2016|Magazine
Magazines generate more social engagement than TV, radio, online media and newspapers, and their audience continues to grow. According to the latest reports from the Association of Magazine Media (MPA), magazine brands are enjoying growing audiences and wider reach this...
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Nat Geo Throws it Way Back, With Stunning Results
29 April 2016|design, Magazine, Print
A photographic icon launches an Old West typeset cover… and the results are perfection. The brand is synonymous with striking imagery. I suspect almost anyone you know could instantly recognize a couple of the most iconic National Geographic covers: The...
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Print Media and the Ad-Free Renaissance
28 April 2016|Advertising, Digital, Magazine, Print
The “give-away” culture of digital content is slowly leading publishers to realize they may have gotten it all terribly wrong. As the pendulum swings back to print, publishers seem to be coming to some kind of awakening – rude or...
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Runner’s World Strategy Has Definitely Got Legs
27 April 2016|Magazine, Marketing
The new podcasts from the publisher guarantee they’ll be glued to their audience’s ears. Talk about a sweet spot! When you think of an audience that’s pretty hard to catch standing still, runners have got to be it. Yet the...
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Mission Critical for Local Niche Titles
26 April 2016|Magazine, Print
There’s one key element at play when localized, special interest print titles thrive in niche market scenarios. The niche magazine market is strong in southern Louisiana, according to April Capochino Myers in the Greater Baton Rouge Business Report. The article...
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