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Penny Wise, Print Foolish?
05 April 2016|Magazine, Print
How associations risk alienating their members, and how you can avoid the same mistake. We can’t say this loud enough and often enough: When deciding on a publishing channel strategy, you must take into account the preferences of your core...
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Following the Leader in the Regional Niche
04 April 2016|Magazine, Print
This idea is spreading fast and making regional magazines the place to be seen…and sometimes it’s okay to follow, not lead. As Steve Jobs famously said, “Innovation distinguishes between a leader and a follower.” Innovation certainly has its place, especially...
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Why Lower Newsstand Sales is a Different Issue
29 March 2016|Magazine, Newsstand, Print
The fate of the newsstand isn’t the same as the fate of print; here’s why the newsstand shouldn’t be used as a symbol of the overall state of print media. Tony Silber, VP of Folio:, wants to make one thing clear: Don’t equate...
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Roadkill Hits the Road in Print
29 March 2016|Magazine, Print
From YouTube series to a full-fledged print magazine, the guys at Roadkill just keep innovating. “Video is the future and print is as good as dead, right? But if you’re not a fan of that idea, Roadkill is about to...
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The Audience-First Movement in Publishing
28 March 2016|Magazine, publishing
Forget “digital first” or “print first.” It’s not about you or your platform; it’s about your audience.  For the better part of the last decade, it seemed like technology was in the driver’s seat in the publishing industry. Any technological...
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Publishing as Contact Sport
28 March 2016|Magazine, Print, Publisher
The industry is alive and kicking; we just have to learn a few new dance steps says one insider who’s making it happen. To the industry as a whole, the recent MagNet figures look bad: Overall sales are down by...
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Compelling Covers Begin Here
24 March 2016|design, Magazine, Print
The common denominator in the better covers happening today? The message is crystal clear. Your magazine cover: It’s the first glance, the compelling come-on from the newsstand that begs readers to pick it up and engage. It’s the look, feel...
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Lean In, Lean Back and the State of Association Publishing
22 March 2016|Digital, Magazine, Print
For SHRM’s Jessica Perry, there are about a quarter million valid reasons to continue in both print and digital. “Print versus Digital: A Strategic Choice.” That’s the title of a panel discussion being put together for the Folio: Association Media...
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Kinfolk: The Last Lifestyle Magazine
21 March 2016|Magazine, Print
How a painfully reserved 29-year-old ex-Mormon from rural Canada bucked the “slow death” of print to create the lifestyle magazine of the decade. “It’s difficult to define a lifestyle magazine, but...you know it when you see it,” writes Kyle Chayka...
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The Velvet Rope Appeal of Print
21 March 2016|Magazine, Print
What print has going for it cannot be replicated in digital; that’s what makes print such a luxurious channel for readers and advertisers. Put a group of industry experts on one stage and you’re going to get a broad range...
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