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Vogue’s the Winner in March Ad Count
03 March 2016|Advertising, Magazine, Print
The fashion industry reports higher ad page counts this year for the important March issues. “March is the second-most important month behind September for fashion magazines in terms of print advertising revenue — and this year was no exception,” writes...
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Shoppability – The Next Big Magazine Metric
01 March 2016|Advertising, Apps, Catalog, Magazine, Print
The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we wrote about the idea of “shoppability” in the magazine industry...
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As Print Evolves Its Impact Grows
01 March 2016|Magazine, Print
Far from being a declining medium, printed direct mail is growing in influence and importance says one industry study. Looking to engage your audience and motivate them to purchase? Make sure print is part of your multi-channel strategy. “Print-based direct...
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Three and Out in Niche Magazines
25 February 2016|Magazine, Print
Getting past the flashpoint for indie magazines is a critical achievement. Everywhere these days we see talk of niche magazines having a viable future in print. From Garden & Gun's secret niche sauce to continued optimism in city and regional...
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How to Defy the Odds and Attract Print Advertisers
24 February 2016|Advertising, Magazine, Print
Publishers need to understand that it’s ultimately the readers you attract that compels a brand to invest in your print ads. The success of Garden & Gun has a lot to teach us.  As we reported earlier this month, the...
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Regional Titles Getting Their Hands Dirty
24 February 2016|Editorial, Magazine
One industry voice says that publishers of local magazines need to be extremely careful with the dangerous game they are playing with their readers. Regional magazines continue to be one of the bright spots in the magazine garden, a trend...
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Porter Magazine and the “Next Level” of Fashion Publishing
23 February 2016|Advertising, Catalog, Magazine, Marketing
How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...
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Is Your Ad Strategy Scientifically Sound?
22 February 2016|Advertising, Magazine, Print
Advertisers take note: Your target’s brain is hard wire to receive that message in print, more than digital. That’s the science behind the hype. Print geeks everywhere are feeling vindicated for their love of paper, after years are digital proponents...
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Once Again, Content Is King, Queen and Aces
18 February 2016|Advertising, content, Magazine
Customers are will to pay for quality content minus the BS. And publishers are taking it to the bank. The American Magazine Media Conference (AMMC) held in New York a couple of weeks ago had a wholly different tenor than the...
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An Ounce of Ad-Free Prevention
16 February 2016|Advertising, Magazine, Print
Taking a page from brand magazines, the Rodale publication continues its pioneering ways. We’ve seen them already. . . magazines without advertising. They typically belong to the new wave of brand journalism and lifestyle enablers that have chosen to publish...
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