It Is Time to Put Tablet Magazines Out of Their Misery?
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This year there will be no “Tablet Magazine of the Year” at the ASMEs. 2016 just might be the year tablet magazines get to die already, according to Aileen Gallagher in Medium. “Magazine editors from around the country (or, really,...
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Why Free Titles Work Magic for Advertisers
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The mindset has shifted from “buy something” to “do something”…and free titles fit that niche perfectly. It’s seems the old adage of “you get what you pay for” doesn’t apply in one area of our industry. The rise of the...
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Husni Strikes Out at Sloppy Industry Reporting
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He makes a convincing argument that recent reports on magazine launches are “dead wrong.” Is it possible that MediaFinder has it all wrong? According to Husni, “…news of the decline of magazine launches have been greatly exaggerated” and he takes...
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Industry Leaders Riff on the Future of Magazines
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This collection of quotes from magazine industry game changers paints a vivid picture of the powerful future of print. Anyone who reads this blog frequently knows that Samir “Mr. Magazine” Husni has strong opinions on print. “As long as we...
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Hey Print, Good Work in 2015
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It was seventeen years ago that the e-reader was introduced to consumers, notes Jenny Shank in MediaShift. And while the technology has wrought enormous changes on the way we publish, market and purchase books, it hasn’t changed one fundamental fact:...
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Ooh-La-La…Porter Named Luxury Publisher of the Year
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Net-a-Porter’s print magazine has been named best in class for last year, thanks to fantastic editorial and improved technical integration. When upscale digital retailer Net-A Porter launched their luxe print magazine Porter almost two years ago, the fashion industry went...
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What Publishers Need to Know About Ad Sales and Content in 2016
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Publishing Executive Magazine kept a close eye on ad trends this year. What they learned could be critical to your business. 2015 was a year of trial and error, watching and learning for many of us in the industry, as...
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Where Did the Money Come From this Year?
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Where are magazine media brands growing? Folio: presents a recap from industry execs on where they saw green this year. Folio: had a question for magazine media industry leaders at the end of 2015: “What’s your most successful/high-growth revenue stream...
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What’s Really Going on with Magazines?
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“It’s like a membership card you receive once a week, or month.” ~ Samir Husni, on the appeal of print magazines. In all the debate about digital versus print, there is a growing realization that digital content does not a...
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Two Reasons Why Print Works Better For Brands Now
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The rise of the Internet and the changing nature of mass media have made it easy and inexpensive to produce content and connect with your audience. Two major trends came into play this year to reestablish print as a smart...
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