The mindset has shifted from “buy something” to “do something”…and free titles fit that niche perfectly. It’s seems the old adage of “you get what you pay for” doesn’t apply in one area of our industry. The rise of the...

He makes a convincing argument that recent reports on magazine launches are “dead wrong.” Is it possible that MediaFinder has it all wrong? According to Husni, “…news of the decline of magazine launches have been greatly exaggerated” and he takes...

This collection of quotes from magazine industry game changers paints a vivid picture of the powerful future of print. Anyone who reads this blog frequently knows that Samir “Mr. Magazine” Husni has strong opinions on print. “As long as we...

Net-a-Porter’s print magazine has been named best in class for last year, thanks to fantastic editorial and improved technical integration. When upscale digital retailer Net-A Porter launched their luxe print magazine Porter almost two years ago, the fashion industry went...

“It’s like a membership card you receive once a week, or month.” ~ Samir Husni, on the appeal of print magazines. In all the debate about digital versus print, there is a growing realization that digital content does not a...

The rise of the Internet and the changing nature of mass media have made it easy and inexpensive to produce content and connect with your audience. Two major trends came into play this year to reestablish print as a smart...