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New in the Newsstand this November
02 December 2015|Magazine, Newsstand, Print
Husni’s Launch Monitor gives the rundown of the “bountiful” new title launches. When someone uses words like “cornucopia” and “bountiful” to describe anything that happens in November, they can be forgiven for waxing poetic. When that somebody is Samir “Mr....
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It’s Only Real if You Can Throw it Across the Room
01 December 2015|Magazine, Print
A magazine is about much more than content…it’s the entire reading experience. “Online or mobile magazines are not real. It’s only real if you can touch it, feel it, throw it across the room,” says Samir “Mr. Magazine” Husni, quoted...
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Porter to recognize 100 Incredible Women
25 November 2015|Catalog, Magazine, Print
The luxury retailer’s print title is again making news with a special feature on women who inspire, lead and empower others. The fashion industry has long been about much more than looking good in the latest creations. For many brands,...
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Jewish News and Culture Site Launches Print Title
24 November 2015|Magazine, Print
The bi-monthly Tablet magazine will provide a mix of content not available on their digital platform. Popular and award-winning Jewish news and culture site Tabletmag.com is poised to launch their first ever print magazine, according to D. B. Hebbard in...
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Publishers are Realizing that Vacuums Suck
23 November 2015|Magazine, Print
As print and digital newsstands continue to disappoint, publishers are bypassing the traditional newsstand system more and more. In his usual succinct style, D. Eadward Tree sums up why publishers are taking the newsstand mess into their own hands. “Nature...
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When Innovators Innovate, Print Happens
19 November 2015|Magazine, Print
Why are these corporate innovation experts looking at print as their next way to innovate? Because they listened to their audience. Innovation Leader launched about two years ago as a digital-only publication, with the mission to highlight “how big companies...
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The Welcome Resurgence in Custom Publishing
17 November 2015|Magazine, Print
The digital darkness is giving way to print-centric sunlight for regional publishers. John Palumbo knows the dark side of print publishing. “Back during the dark times, a.k.a. 2009 and 2010, when the economic tsunami seemed to wipe any trace of...
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More Optimism in the City & Regional Magazine Niche
17 November 2015|Magazine
They’ve been one of the strongest sectors in recent years, and the local publishing resurgence continues. John Palumbo isn’t the only one who thinks things are looking sunny for city and regional publishers. The owner of Rhode Island Monthly Communications...
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Metrics for the Sake of Metrics: A Misguided Approach
16 November 2015|Magazine, Print
Marketers have been overly infatuated with the measurability of digital media. That’s changing. “I suppose I’ve always been bullish on print because I’ve long felt that marketers are overly infatuated by the measurability of digital media,” writes Denis Wilson in...
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10 Tough Questions Magazine Publishers Need to Ask
16 November 2015|Digital, Magazine, Print
Most publishers today have neglected their print titles; is it time for a tune-up? Is your circulation model profitable? How is your target market changing? Do your ad reps know how to sell print in this market? These are just...
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