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October Brings Good Harvest of New Magazine Titles
11 November 2015|Magazine, Print
Mr. Magazine and his Launch Monitor see the beauty in October’s crop of new magazines. “October is the month when children get excited about Halloween, parents get to indulge in leftover candy and new magazines are abundant. Whether preparing for...
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He’s Dead, Jim. Or Is He?
11 November 2015|Advertising, Magazine
An ad sales pro gives six great tips for breathing life back into a dead advertising lead. The call went great, and they asked for a proposal. You put a fantastic package together, send it off and then…crickets. When it...
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The Week Launches New Mag for Younger Readers
10 November 2015|Magazine, Print
New print magazine aims to help children “make sense of the world.” Can a magazine really change the way a child sees the world? If you’re the head of The Week, you sure think so. “We started by thinking about...
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Sometimes Monkeys — and Magazines — Just Die
09 November 2015|Magazine, Print
“Let’s accept that magazines will close, that no magazine has a right to exist and that the loss of some will be offset by the creation of others.” Stuff happens. In life and in the publishing business. Rob Alderson writing...
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Three Magazines that are Making it Happen
09 November 2015|Magazine, Print
Three different titles with vastly different approaches all find success in print publishing. At last month’s FIPP World Congress in Toronto, the general concession seems to be that print continues to have enduring power with its audiences, and the magazine...
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Will the Buy Button Help Digital Magazines?
06 November 2015|Digital, Magazine
Looking to add value for advertisers, one digital publishing platform is hoping to  push the “buy now” button. Digital magazines sales have been plagued with a lack of consumer enthusiasm. The predicted digital magazine revolution has failed to materialize, and...
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The Hottest Magazine Launch of 2015 Is…
05 November 2015|Magazine, Print
Mr. Magazine announces his yearly Top 30 new magazine titles, with a solid mix of big brands and new publishers. “New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over...
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Shouting into the Wind
04 November 2015|Advertising, Digital, Magazine
Why brands need to stop shout and start engaging with their audience on more human terms. It seems like a definition of digital insanity. Online ads are getting lower and lower response rates. But instead of prompting advertisers to take...
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Storytelling as Brand Building: Barneys New York Nails It
03 November 2015|Magazine, Print
“Our customers engage with our editorial content to understand the decisions we make as a brand.”Forget the corporate press release. Brands these days are telling their stories directly to their audience in ways that resonate deeply.Earlier this year we reported...
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Secrets of Top Editors…Revealed
02 November 2015|Magazine
From killing your sacred cows to posturizing your cover… here’s some solid advice from top magazine editors on how to keep your title fresh and vital. How do you keep your brand interesting and fresh, and keep your readers’ focus...
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