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Yankee Magazine Marks 80 Years in Print
12 October 2015|Magazine, Print
The iconic New England magazine offers a respite from our modern world, and that’s a legacy worth carrying on. The staff at Yankee magazine have something to celebrate – this fall marks the 80th anniversary of the family-owned magazine, notes...
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What’s Behind the Big Digital Decline?
12 October 2015|Digital, Magazine, Print
Compared to last year, we are seeing significantly fewer readers engaging with digital magazines. Why? Early last year the future of digital magazines was being briskly debated in our industry. Advocates touted improvements in interaction thanks to enhanced technology, while...
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More Magazines, Less Frequency the Trend?
06 October 2015|Magazine, Print
The numbers are in for Q3 launch numbers; new titles are slightly up from a year ago. One hundred ninety four new titles hit the nation’s newsstands in Q3 of this year, edging out the same quarter last year by...
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Fabulous Beekman Boys Now Appearing in Print
06 October 2015|Magazine, Print
[responsive][/responsive]Call it the “farm to page” concept of publishing. Meredith is partnering with Beekman 1802 to launch a new lifestyle magazine called the Beekman 1802 Almanac. “Beekman 1802 was started in 2008 when former advertising exec Josh Kilmer-Purcell and his...
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Digital Alone Won’t Cut it for one Lifestyle Publisher
05 October 2015|Digital, Magazine, Print
Another lifestyle magazine is making news, this time in Lagos, Nigeria. (Can we just say that this is beginning to be the norm rather than the exception? Lifestyle magazines are indeed a “thing” and more marketers are realizing the impressive...
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How Brand Publishing is Raising the Bar
05 October 2015|Magazine, publishing
Elliman’s new lifestyle magazines transcend the mold and give established titles a run for their money. A remarkable thing is happening as brands turn to high end print vehicles. For Douglas Elliman Real Estate, their venture into brand journalism is...
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Seth Godin on Mass Media: So Close
30 September 2015|Magazine, publishing
Seth Godin is usually spot on when he blogs about marketing and advertising in today’s connection economy. Last week, he came so close to disclosing a new truth about the magazine industry that we have to wonder if he left...
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Print Called “Effortless” Environment for Luxury Marketers
29 September 2015|Advertising, Magazine, Print
WSJ Magazine sees higher ad page numbers for their September issues. Print’s detractors will often say that the tangible benefits of reading in print are largely over-romanticized and not solid reasons for advertising there. But according to one publisher, this...
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Don’t Blame Digital for the Crumbling Newsstand
29 September 2015|Magazine, Newsstand
It’s tempting to say people just don’t want to read in print. But is digital media really to blame for lower newsstand sales? Marina Haydn of The Economist is not shy about calling out publishers for their own role in...
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Scarcity over Scale – When Size Doesn’t Matter
28 September 2015|Advertising, content, Digital, Magazine
Two publishers explain why mass market is not the value proposition that their advertisers are looking for. “When anyone can buy traffic, what value does the marketer get from that? And what is unique about that audience?” Breaking Media’s CEO...
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