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Garden & Gun and the Secret Niche Sauce
09 February 2016|Magazine, Print
Embracing their niche, the magazine’s tight editorial focus is proving irresistible to advertisers; print ad pages are up 6% from 2014. “When Charleston, S.C., attorney J. Edward Bell III invested in Garden & Gun magazine in February 2010, he knew...
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One Brand’s Tasty Recipe for Sales
08 February 2016|Magazine, Newsstand, Print
Denver-based publisher 5280 took a cross-channel long-term approach when it came time to sell their first cookbook. The results were delicious. Facebook has been falling out of favor with many B2B brands (including us; we wrote previously about our about...
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In-Flight Print Thrives at 30,000 Feet
01 February 2016|Magazine, Print
Doomsayers have been predicting that the inflight magazine industry will fall from the sky as soon as Wi-Fi is allowed on aircrafts. Not so, argues Kerstin Zumstein, Ink Global’s editorial director.  When airline passengers are allowed to connect via Wi-Fi...
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Niche Magazine Titles Feeling the Kickstarter Love
01 February 2016|Magazine, Print
Looks like crowdfunding is a viable way to launch a niche print product...but it’s not the entire answer. In this era of micro-breweries, artisan bakeries and small-batch distilleries, the idea of gaining a rabid, dedicated audience for a niche idea...
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Money Matters: Where Publishers See it Coming and Going This Year
28 January 2016|Advertising, Apps, Digital, Magazine, Print, publishing
Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains.At the end of last year, the folks at Publishing Executive surveyed their readership to see where they plan to invest, and...
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Nautilus Making Its Mark with Scientific Storytelling
28 January 2016|Magazine, Print
In just eleven issues, the magazine has racked up a slew of awards for its unique approach to scientific reporting. “If you want to engage people, tell them a good story.” That’s the approach cited by John Steele, Nautilus founder...
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What Will You Do with Your 12 Days?
26 January 2016|Magazine
Vacation days are precious and few; these media titles will help you decide how to spend them. Twelve days. According to the Bureau of Labor Statistics, that the average amount of time a full-time employee in the United States can...
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Publishers, These Newsstand Changes Will Hit You Right in the Books
25 January 2016|Magazine, Newsstand, Print
As the newsstand distribution model continues its shakeout, publishers need to be ready for some pretty big changes. From the spreadsheet to the shopping basket, the newsstand continues to evolve. The magazine distribution model continues to work itself through the...
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How Custom Ads Can Rock the Printing World
18 January 2016|Magazine, Print
Magazine publishers can take advantage of new technology to offer precisely targeted ad space. One of the promises of digital advertising was the ability to push highly relevant messages to specifically targeted audiences. The idea sounded amazing: Digital search and...
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10 Reasons Why Magazine Ads Are Great at Selling Books
13 January 2016|Advertising, Magazine, Print
For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the benefits of print ads may make all the difference. Book publishers – whether the traditional or self-published variety – are once again realizing something about...
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