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Magazine Media and the Sweet Spot for Brands
06 June 2016|content, Magazine, Print
Marketing chatter lately may be all about video, but research shows there’s another channel that is more cost-effective for building your brand.  Drop in on any marketing strategy meeting today and you’ll undoubtedly hear talk about video content. Yes, it’s...
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Content Marketing Gets Inked
06 June 2016|content, Magazine, Print
We are drowning in digital content. Small wonder savvy brands are embracing print as a solid channel for their content marketing. “Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter,...
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Vogue Goes Big in the Fashion Niche
02 June 2016|Advertising, Magazine, Print
Vogue’s been putting on a little weight lately, and the title sure does carry it well. “Have you gained weight? You look fantastic!” “The May issue [of Vogue] is a physical inch wider than past issues, $1 more expensive on...
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This is What Real Innovation Looks Like
01 June 2016|Magazine
The key to surviving in publishing today? It takes brave leadership with an unwavering commitment to innovation at all levels.  What’s the biggest obstacle to positive change in the magazine industry? According to Chris Llewellyn, president and CEO of FIPP,...
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The Ad Force is Strong in This One
31 May 2016|Advertising, Magazine, Print
Regional magazines continue their winning streak, with billions in commerce dollars generated by their print ads. $177 billion: That’s the amount of consumer spending influenced by print ads in regional print magazines, says the CRMA. “Readers of city and/or regional...
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The Old-fashioned Facts on Magazine Media We’ve Been Waiting For
23 May 2016|Magazine, Print
There’s been a lot of dissent in how to count magazine readership data in a multi-channel brand environment. This is the info marketers and advertisers need to know about print magazines. There’s been much written lately about the health of...
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Hearst to Try Print-to-digital Targeting; Have We Learned Nothing?
17 May 2016|Advertising, Digital, Magazine, Print
Measuring Emissions - Toyota Prius vs. Sheep The technology is whiz bang…but the end result could end up alienating even more of the audience. Understanding ROI on print ads has always been a challenge, and many in our industry cite...
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How Print Wisdom is Saving Digital Ads
16 May 2016|Advertising, Digital, Magazine, Print
According to PageFair’s Johnny Ryan, emulating a print advertising model is the only viable future for digital advertisers. He makes a lot of sense. Billing its product as “respectful and sustainable advertising,” PageFair is all about helping publishers reinvent their advertising...
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Found the Pulse: Print Ad Making a Big Recovery in Med Journals
16 May 2016|Advertising, Magazine, Print
The print journal business is a bit like the fourth hour of a Bruce Springsteen concert: No one expected it to go on this long, but they're glad it did. Calling print’s resurgence “thoroughly legitimized by the latest industry numbers,”...
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Print Addiction in the Foxhole
12 May 2016|Magazine, Print
For one indie magazine publisher, it all comes down to making something real. “I don’t want to see pictures of people’s babies, or their dinner or endless drunken selfies. It’s a bit bizarre to me that we now have to...
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