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W Doubles Down for October…and Creates Something Extraordinary
05 October 2016|Advertising, Magazine, Print
It’s got two sides, 11 covers and four-panel folds throughout, and it’s driving ad revenue like crazy. How W is pushing the boundaries on the traditional print fashion magazine. So long September and your voluptuous fall fashion issues; October is...
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The Rising Popularity of Magazine Media: Thanks, Mobile!
04 October 2016|Magazine
The latest Magazine Media 360 shows average audiences for media brands are up 9.3% this year. And increases in digital readership are not taking anything away from print. On the heels of a report that shows that magazine media outperforms...
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Moving the Bar on the Metrics that Really Matter
03 October 2016|Magazine, Print
When it comes to influencing the KPIs that build brands, magazine media outperforms any other environment. Brands looking to raise KPIs in their marketing efforts would be wise to partner with magazine media, according to a recent report from Magnetic....
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Digital Agency Turns to Print to Build Brand
29 September 2016|Digital, Magazine, Print
This U.K. digital agency is launching a print magazine aimed at the tech sector in a move to engage a wider audience.  File this under ‘Music to our Ears.’ Harrison Williams, the founder of the London-based digital agency CHC Digital, had...
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Harvard Business Review and their Brilliant Throwback Cover
29 September 2016|design, Magazine
“For people of a certain age and demographic, it evokes a sensory association that is without compare.”  Lately we’ve been seeing some truly impressive covers coming from the business magazine category, according to one industry analyst. “Look no further than...
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It’s Not Print that’s Dead, It’s Patience
27 September 2016|Magazine, Print
There’s nothing like a dog-eared page to signal real reader engagement. Andy Seibert has seen it all in his 20+ years in brand journalism. “I’ve seen the power of print rise, fall, and steady,” Seibert writes in CampaignLive. “The truth...
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New Dutch Print Magazine is a Truly Beautiful Thing
22 September 2016|design, Magazine, Print
The publishers explain why a magazine for and about designers really has to be in print.  A new print title, billing itself as “by, for and about design lovers,” has already garnered strong community support in the Netherlands and the...
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Readers Looking for Real Context and Analysis Turn to News Magazines, not Facebook
22 September 2016|Magazine
They may get the majority of their daily news from social sites and digital feeds, but research shows that consumers need and want something more substantial, with greater context and understanding. And they trust weekly news magazines to provide that...
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Expedia Launched a Print Campaign…and it Worked Like Crazy
20 September 2016|Advertising, Magazine, Print
The online booking company sees a 20% bump with print ads that are big, beefy and buff....and connect with their key demographic. For a travel booking company, getting in front of frequent flyers is a high-stakes game. And when Expedia...
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Design Envy: The Indie Magazines We Wish We’d Designed
20 September 2016|design, Magazine, Print
Take a closer look at these 10 independent titles that truly embody the relationship between form and function. What makes an indie magazine great? For some, it’s the content. For others, it’s the design. For some, like the magazine aficionados...
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