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The Craft Beers of the Magazine Industry
08 November 2016|Advertising, advertorial, Magazine, Print
For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a region, and people love the handmade aspects of what we...
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The Ad Comeback Story of the Decade
03 November 2016|Advertising, Magazine, Print
Industry studies show that the benefits of magazine ads often outweigh newer digital avenues, particularly in the all-important area of building consumer trust. Ten years ago many in the industry were saying that magazines were down for the count. As...
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Condé Nast Takes VR Outside the Box
02 November 2016|Digital, Magazine
Print-triggered augmented reality advertising is coming soon to VR headsets near you… and it’s a whole new way to see print. The next level of print and augment reality seems to be on the horizon. “HTC has just launched a...
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Mass Market Fashion … Is It Getting Real?
02 November 2016|Digital, Magazine, Print
While they may not be industry experts, the college generation knows what they want in a magazine. “What does the future of fashion magazines hold?” The question was posed to open an article written by Daisy Guy that appears in...
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15 Years of Delicious Premium Publishing
01 November 2016|Magazine, Print
For the folks behind News Corp’s Delicious title in Australia, it’s been a case study in audience building tactics. Q: What’s pink and blue and looks good enough to eat? A: The cover of Delicious’ 15th birthday issue. And it’s...
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Polar Bears and the BBC…Now in Print
01 November 2016|Magazine, Print
A partnership with content agency River Group allows the British Broadcasting Corporation to expand its renowned brand into print.  We can’t love this enough. BBC Earth, according to Freddy Mayhew in Press Gazette, launches its new monthly print magazine this...
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The Best Covers of the 2016 Election Season
28 October 2016|design, Magazine
The real winners of this presidential election cycle? The brilliant magazine design teams behind some of these iconic covers. Regardless of where you stand on the candidates, this season has seen incredible creativity in political magazine covers. “The 2016 Presidential...
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Does Advertising Really Ruin Everything?
25 October 2016|Advertising, Digital, Magazine
For one Columbia University professor, the print magazine experience is the only sane model left. Advertising, a once-small subset of our consumer life, has now taken over just about everything, according to Tim Wu, author of “The Attention Merchants.” “I...
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Swim Swam Dives in Print…and Hits Gold
24 October 2016|Magazine, Print
Why print? For the brand that’s all about swimming, the answer is that people want to hang on to the content experience. And that’s reason enough to find success. In a world of here now, gone in a flash digital...
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Elle Gets Real with Augmented Reality 
19 October 2016|Digital, Magazine, Print
Elle Magazine used a proprietary app to bring a vivid AR experience to readers for their groundbreaking November issue. Elle magazine is getting real. Their November issue allows readers to use the ElleNow iPhone app to dive into an augmented...
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