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Let’s Get Physical…Leveraging the Nostalgia Moment
19 December 2016|Magazine, Print
Physical artifacts are making a comeback in a huge way, and we have the Internet to thank for it. “Nostalgia is having a moment. Stranger Things, a paean to the '80s (that happened to be brilliant in its own right)...
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Digital, Baby, You’ve Got a Lot to Learn…
15 December 2016|Advertising, Digital, Magazine, Print
Print magazine publishers, rather than quivering in their boots in the face of digital disruption, now have a thing or two to teach the digital side about customer experience. Are they listening? Digital advertising, the supposed “savior” of the print...
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From Blog to Print…a Pioneering Woman
13 December 2016|Magazine, Print
Ree Drummond, the blogger turned Food Network star known as the Pioneer Woman, is about to get her own glossy print magazine. “The first issue of the magazine will debut in June and it will be edited by Food Network...
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STAND, a Magazine for Men Who Want to be Better
09 December 2016|Magazine, Print
“I’m just a huge fan of print. When I read something, I want to grab it in print. When Borders (Bookstore) was opened, I would go there during my weekly Friday afternoon routine when I would get out of work...
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The Irony of Digital and the Indie Magazine
08 December 2016|Magazine, Print
Given the massive choice in reading material we all have, and the power of our digital lives to boost discovery, it’s no surprise that niche magazines are finding their avid followers. Three titles in particular show just how tightly topical...
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A Simple Explanation on How Magazine Ads Work
08 December 2016|Advertising, Magazine, Print
For some in the magazine media industry, the future of an ad-supported online magazine model was pretty obvious. “We all saw programmatic coming, and dropped our sense of quality and dignity,” said Rebekah Billingsley of John Brown Media. (Billingsley was...
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Brand Publishing and a 24:1 ROI 
05 December 2016|Magazine, Print
For companies that are skeptical about the effectiveness of branded print, this case study will shed some light on the power of print titles to grow your business.According to  Jacob Moore of True North Custom, Tampa General Hospital is growing...
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Publishers Making Bank on Bookazines
05 December 2016|Magazine, Print
Mass market magazine publishers, an in effort to bolster ad revenues and offset sluggish monthly sales at the newsstand, are increasingly turning to special interest publications, with good success. As Chantal Fernandez explains in The Business of Fashion, “publishers are...
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What’s in Your Seat Pocket?
01 December 2016|Magazine, Print
“A lot of easyJet budget travellers will be surprised to see such a quality product on board. Just hope they appreciate it.” That’s the verdict Alan Geere gives in InPublishing of EasyJet’s inflight magazine. Geere undertook an analysis of several of...
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Kinfolk and the Long, Slow Read
01 December 2016|design, Magazine, Print
Ah, Kinfolk…the epitome of the lifestyle magazine. When it launched in 2011, founded by a quartet of 20-somethings who embodied a lifestyle that’s now emulated on nearly every Pinterest board on the planet, it set a new standard in indie...
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