Like most marketers, Joe Lazauskas of Contently has platform on the brain. “Lately, it seems like I only talk about platforms,” he writes in “Why Print Still Matters.” “Facebook Live… LinkedIn Instant Articles… Google AMP… Chat bots! A new ‘platform’...

About a year ago there were hints in the air that Airbnb was partnering with Hearst on a new print magazine for the travel brand, and now the charter issue has been unveiled at an Airbnb host event in Los...

The iconic American foodie talks about why his new print magazine is the perfect place to engage his audience. Did you know that 97% of all cookbooks purchased are printed on paper? “You can cook off a screen or a...

Glamour UK is now firmly a teenager, and it’s growing up to be quite the smarty. “Glamour [UK] is celebrating its 15th anniversary with a strategic shift in recognition of its readers’ evolving lives, enhancing the ways in which the brand...

The value of print magazines in building trusted relationships with an audience cannot be matched by other channels…and younger readers continue to prefer print over digital for magazine consumption. That’s just two of the insights Bob Wooton, principal at Deconstruction,...

For Canadian magazine readers, the data shows that print is definitely first choice when it comes time to read. We are pretty clear about U.S. magazine readers and their preference for print titles, but how about our neighbors to the...

BoSacks has a thing for regional titles and the people who create them. “Each time I go a CRMA event the air is charged with excitement, brothers and sisters sitting in a conference room sharing new ideas and divergent internal...