We’ve got some interesting data out of Canada on print magazines in the retail setting. According to a press release from Magazines Canada, in-store magazines displays make for better shopping trips. “This is the first new data we’ve had in...

When it comes to your customer journey, there are different marketing tactics that work well at different places in the funnel; that’s no surprise for any student of marketing. Some advertising is great at building brand identity; other ads engage;...

Do magazines operate primarily at the top of the funnel? For more advertisers, the answer is a definite no. And now the industry is starting to do a better job of explaining that. “The greatest misconception is that we’re not...

These are surely exciting times to be in the magazine industry. As our society grapples with issues like sexual harassment, equal pay, gender stereotypes and misogyny, indie publishers are breaking the mold in their titles. Take Fathers, for example. “In...

In times of massive change, those who innovate survive. Take Hearst Publishing, for example. Their culture was built on risk-taking and embracing new ideas and this attitude continues to serve them well. Innovation abounds in the magazine industry, as technology...

They are the original “Print Proud, Digital Smart” publishers. Samir “Mr. Magazine” Husni recently interviewed Michael Clinton and David Carey, the heads of Hearst Magazines, about where they see the industry now, and in the future. Their company is famous...

While one publisher is upping the frequency of four of its most popular titles, another is using an entirely different approach to revenue. According to Kara Bloomgarden-Smoke in WWD, W magazine is “recasting itself as a collectible luxury product.” “If...