The How-To Guide to Make Money in Magazine Media in 2018
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“I make money the old-fashioned way: I was very nice to a wealthy relative right before he died.” That famous quote from Malcolm Forbes kicks of FIPP’s 2017-2018 Innovation in Magazine Media World Report. While it’s meant to be cute,...
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Wired Editor in Chief on Why Print “Makes Stuff Better”
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It’s fairly easy to understand why a print publisher like Hoffman Media is still incredibly bullish on print. The publisher knows its audience and their demand for quality publications. And for the Alabama-based publisher of several Southern-themed magazines, that means...
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What Happens When a Publisher Puts the Community First 
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What we learned from the Mr. Magazine interview with William R. Hearst III. Echoing the idea of “magazine as community” I shared yesterday, publisher William R. Hearst III says he believes his readers aren’t just a mailing list; they are...
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Why We Can’t Get Magazines Out of our Blood
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“I recently had coffee with a new acquaintance who runs a web design firm. When she mentioned she’d like to start a magazine, my first impulse—as a former magazine editor—was to tell her she’s crazy,” writes Gail Reitenbach of Right...
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Hyper-local Journalism and the City Magazine
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The world may be getting smaller, but we still care deeply about what’s going on in our own communities. And city magazines are filling in where local newspapers have left off. “The neighborhood that goes by the moniker ‘West End’...
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How Hoffman Media is Responding to the “Demand for Quality”
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Hoffman Media got the memo. According to Samir “Mr. Magazine” Husni, the publisher is all in on the audience-first approach and reaffirms the importance of creating quality content. “We’re seeing readers really demand the quality and that’s something that Hoffman...
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3 Tough Truths Publishers Must Understand for 2018 
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It’s an industry at the crossroads. Whether you are thriving, struggling, or somewhere in between, the publishing industry is facing a pivotal year, according to Keith Sibson in Publishing Executive.“Everyone agrees 2018 will be a year of significant change, but...
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Print is Still a Preferred Choice
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What does print do to your information? According to a recent Two Sides North America survey, it does two specific things to us humans in our material world: It makes the information you publish more credible; and It makes a...
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9 Creative Ways to Spark a Full On Marketing Blitz for Your Print Magazine
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It is pretty clear to most of us in the industry that print magazines are back – indeed, for many us they never really left, but that’s not the point here. What is the point is that consumers still love...
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Bring Back Creative Subscription Sales this Year
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According to circulation consultant John Morthanos, the magazine industry is missing the boat on selling subscriptions. “As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of...
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