Source: MPA – The Association of Magazine Media It’s easy to talk about print as a tactile experience, a powerful brand booster, a longstanding legacy media that people love to love. It’s harder to talk about print in a business...

The magazine cover – once a key element in making a title stand out on the newsstand – has evolved to a new purpose. “The cover is no longer really to sell magazines on the newsstand,” explains Adam Moss, EIC...

For brands, deciding where to advertise is strategically critical. The UK magazine industry wants to make it easier for advertisers to understand the benefits of specific titles, so they are overhauling their circulation reporting standards. “The update, which coincides with...

While Meredith is building their newly expanded publishing empire as an advertising platform poised to break the Facebook/Google duopoly, another publisher is taking the opposite approach. “Bauer Publishing may have hit on a unique formula to beat the ad crunch...

Sometimes it's a good thing when the normal order of things breaks down. In the midst of the change, you get to take a close look at who you really are and what you really stand for. This seems to...

It’s been 20 years since digital changed everything, so we can finally start seeing past the original disruption and onto what’s next. And according to Jessica Ruscello of Blurb Inc., print occupies a singular place in the new media context....