3 Publishers that are Fueling Growth by Repurposing their Assets
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Repurposing content has long been a mantra of the content marketing world. It makes perfect sense; companies spend a lot of resources to create good content. Using that content in as many ways as possible leverages that investment to maximize...
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What the Current Crop of Indie Food Magazines Gets Right
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The latest trend in indie food magazines proves that, in this niche at least, portions are sometimes best served small.As Tejal Rao writes in the New York Times food section, there is an “unexpected groundswell across the country: a wave...
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Magazines and the “Keep It Forever” Factor
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The Mr. Magazine interview with W’s editor-in-chief Stefano Tonchi. “What is a print product? What should it look like? And how do we deliver it to people?” Those are the kind of questions that W’s editor-in-chief Stefano Tonchi has been...
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Magazines and the “Keep It Forever” Factor
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The Mr. Magazine interview with W’s editor-in-chief Stefano Tonchi. “What is a print product? What should it look like? And how do we deliver it to people?” Those are the kind of questions that W’s editor-in-chief Stefano Tonchi has been...
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Revving Up the Auto Buyer’s Funnel with Magazine Media
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Clearly, the automotive industry has not forsaken traditional media buys in favor of an all-digital presence. Just spend 15 minutes watching any sporting event on TV and that becomes quite obvious.But what about magazine media; is this still important in...
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Food Ads Score Big in Print Magazine Impressions
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“I’m hungry…and I want to go shopping at Kohl’s.”That’s basically the reaction we had around here when we saw the gatefold ad for Kohl’s Kitchen Products in Food Network Magazine. Apparently, we weren’t alone; that ad received high honors in...
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Hot Off the Press – the 2018/19 Innovation Report
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Wondering what the rest of the publishing world is up to? Then lay your hands on a copy of the 2018/19 edition of Innovation in Magazine Media World Report, just launched this week at the Digital Innovators’ Summit (DIS) in...
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Game Informer Continues to Power Up the Print Subscribers
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It surprised us to learn back in 2016 that Game Informer magazine was the #4 best-selling magazine in the world. With 7 million copies published that year, their aggressive distribution model inside Gamestop stores targeted their exact audience in an...
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Whatever Happened to TV Guide?
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How’s the iconic TV Guide magazine doing these days, now that just about everything we know about television has changed? According to Caysey Welton in Folio:, it’s doing just fine, thanks. “TV Guide’s backstory is a long (and sometimes cringe-worthy)...
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What’s Hearst’s Chief Content Officer Doing on Snapchat?
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She’s unabashedly pro print; so why is Joanna Coles on Snap’s board of directors? Hearst does magazines. And they are unabashedly pro print when it comes to what’s important to their brands. That leaves some people wondering why the publisher’s...
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