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Let’s Give GQ a Hand for this One
25 May 2018|design, Magazine, Print
Seriously, this is the best thing I’ve seen all month. The new GQ cover features three A-list female comics in various states of ...  disarray. “To front its comedy-themed issue, the men's monthly lured Kate McKinnon, Issa Rae and Sarah...
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Eyeballs are Not What You’re Looking For
21 May 2018|Magazine, Print
Unlike in the digital ad arena, magazines are not selling eyeballs to their ad partners. For the past several years, this was viewed as a “problem,” as media brands pumped massive resources into their digital content work to gain traction...
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Hello, Magazine Advertising, and Welcome to the 21st Century
15 May 2018|Advertising, Magazine, Print
It’s easy to blame the fall-off of print advertising on many factors – the rise of digital platforms, changing consumer behaviors, the massive popularity of video. But there’s been a fundamental issue with magazine advertising itself – it’s hard. “Why...
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Now Hear This: Podcasts that are Being Printed as Magazines
14 May 2018|Magazine, Print
Podcasts are great; we can consume them virtually anywhere and on basically any device, so the convenience factor is huge. But the fact remains that many of us prefer to consume content in print … especially our leisure reading. And...
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Designing a World Where We All Get Enough to Eat – Mold Magazine
10 May 2018|Magazine, Print
“Everyone knows that food magazines are supposed to be full of delicious recipes and gorgeous photography of dishes that you can either buy or make for yourself in your fantastically successful life,” writes Steve Watson in Stack.  “But Mold magazine...
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Myth Busting the USPS Rate Justifications
08 May 2018|Magazine, USPS
The USPS had done an excellent job of pleading their case for rate increased on periodicals. To the average U.S. consumer, there are several “facts” being bandied about that seem to justify rate increases for the magazine industry. But are...
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Can This Magazine Be Saved?
08 May 2018|Magazine
Is it time to put your magazine out of its misery?  D. Eadward Tree says hold your fire – even if things look bad, you may be better off retooling your business model.  “As if plummeting ad revenue and rising...
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How Finding their Voice Made Food & Wine Magazine Delectable Again
07 May 2018|Magazine, Print
Zach Patton and Clay Dunn are nothing if not passionate.  “…if you only pick up one food magazine this month, we think it should be Food & Wine,” they write in The Kitchn. Why? According to the writers, Food &...
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How NewBeauty is using the Niche Trend to Redefine Mass Market Success
07 May 2018|Magazine, Print
Millennials seem to garner the lion’s share of attention in the magazine world these days. Aside from iconic Baby Boomer brands like AARP and their fantastic print magazine, the newsstand reads like a social media profile of a younger audience...
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Magazines for Women of Color are Fueling a Beautiful Print Renaissance
03 May 2018|Magazine, Print
“Your little cousin can pick it up, your grandma can pick it up, and see themselves in.” For Zarna Surti, publisher of the newly launched journal Tonal, that’s a key reason why the response to their new title has been...
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