In the world of print magazine advertising, there’s one tactic that’s standing out as a winner in the current landscape. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the regular front and back covers of...

Where is all the good news? It’s a question I ask myself a lot when I scan the news lately. And I’m not alone.  A new magazine called For has just launched, and it offers a collection of stories from...

You bring the fan base; we’ll provide the expertise. That’s the basis promise of several recent high-profile celebrity brand print publications, like Chip and Joanne Gaine’s Magnolia Journal and Ree Drummond’s Pioneer Woman. And according to Greg Dool in Folio:,...

  Wallpaper*, the iconic design magazine that continues to break new ground, made news last year when it turned 20 and published its beefiest issue yet. This summer, they are making a statement yet again. “We’ve always championed the multisensory...

Common sense – seems it’s sorely lacking in many quarters today. But in the publishing business, common sense is alive and well.  A handful of common sense approaches ring especially true to Samir “Mr. Magazine” Husni, who recently shared “Common...

When Linda Thomas Brooks, President and CEO of the Association of Magazine Media (MPA), opened the 2018 IMAG conference earlier this month in Boston, she had one piece of advice for the brands represented there.“When people accuse you of being...