For many magazine media brands, digital is great for engaging an audience looking for that “wow” moment. And Kalmbach Media has been doing just that with their Discover magazine content. The problem, of course, is that digital media has a...

Still wondering about the future of magazine media? Here’s more evidence that the narrative about print magazines is changing:  Just in the past week or so we’ve posted about magazine readership being up down under, and the industry saying “enough”...

Ten of Australia’s top 15 titles grew their print readership over the past year. What’s black and white and read Down Under? Print magazines, according to figures released last week by Aussie market research firm Roy Morgan. “Ten of Australia’s...

There’s a gap in our industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other side, we hear plenty of...

“Not every brand within any industry will have a growth story. I get that magazines close. Yet, when Saab and Saturn disappeared, no one reported the end of cars. In recent years, people flocked from MySpace to Facebook, Vine shuttered,...

To talk to the current generation of media planners, you’d think that magazine content has fallen dramatically out of favor – to the point that these decisions makers are highly biased against magazine advertising. Yet, according to Sue Todd of...

They’re smart, they’re cool … and they’re in print. But just how did indie magazines become such hot publishing properties?“It started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital...

Last week I wrote about a trending ad strategy in the magazine biz of late, citing an article from D. Eadward Tree in Dead Tree Edition. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the...

There’s a problem with deep journalism and in-depth reporting. It tends to dig more deeply than a lot of people are comfortable with.  According to some of the editorial staff at Lindenwood University, that’s exactly why their print magazine has...