Detox from Digital with the #TravelUnplugged Pledge
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We are tethered to our digital devices like never before. One company aims to change that with a digital detox campaign. According to one travel guide publisher, we all spend waaaay to much time on our smartphones and computers: “…...
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This is How You Sell an Ad
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We talk a lot about the need for publishers to take an active role in educating advertisers about the value of print. We used to almost take it granted that our ad partners understood the “why” behind their ad choices....
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What We Can Glean from the Closing of NME in the UK
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The closure of NME magazine, a 70-year-old British title, says something about the magazine industry. According to Mark Sweeney in the Guardian, this news “is the latest warning sign that the shift to digital media is threatening to kill the...
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AIGA Launches a Print Magazine and Answers the Big Question — Why?
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If you follow this blog at all, you know we are pretty big fans of the folks at AIGA, the professional association for design. We often share or cite their Eye on Design blog, which offers interesting and insightful online...
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GQ Editor Sees Magazine Industry “Turning a Corner”
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Dylan Jones, the long-standing editor of GQ, believes there has been a “genuine sea change” lately in how consumers look at the value of good journalism. At a recent UK media summit, Jones spoke on what he’s seeing in the...
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Bonnier Corp Doing a Lot More with Less These Days
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When a publishing company has been around as long as Bonnier Corporation, it’s maybe easier to take the long view instead of getting caught up in the moment. For Bonnier’s CEO Eric Zinczenko, two hundred years of the company’s history...
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Shoppable Images are Ramping Up the Fashionista Funnel
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It’s a trend we first started talking about in 2014, and the bold new paradigm for fashion mags seems to be growing. I’m talking about shoppable images in magazines, where tech narrows the gap between seeing a product in print...
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Seeing vs. Looking – A Subtle Yet Important Difference
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Ask a former photographer turned editor-in-chief and philanthropic entrepreneur about the importance of printed publications and the answer is swift and clear. “I think it’s still the romance of it; the romance of holding something,” explains JEZ magazine’s EIC Ezequiel...
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On Crystal Balls and Print Ads
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“Print is already a target-specific medium and will become more so.” “Glossy magazines and major publications hold a certain cachet that online doesn't achieve.” “With people becoming more and more blind to digital advertising methods, print offers an alternative medium...
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GQ Stares Down a Multi-channel Revenue Stream
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It’s a look, and it’s made GQ almost unmistakable from any other men’s magazine out there. It’s the front-facing, straight-into-the-eyes stare of the cover personality – whether they are male models, comedians or any other type of assorted celebrity. Now,...
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