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Bauer Media Increasing Frequency on Four Titles…and Ads are Sold Out
04 December 2017|Magazine, Print
Let’s coin a new phrase. We got really tired of hearing “print is dead” a few years ago. And I think it’s almost time to move past the “print is alive” mantra that is all over the airways lately. Don’t...
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Reader’s Digest and their Digital-to-Print Health Guide
21 November 2017|content, Digital, Magazine, Print
The digital-to-print trend continues, this time in Reader’s Digest. “Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special ‘Ultimate Health Guide’ print issue,” explains Sara Guaglione in Media Post. “The...
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Two Solid Reasons Associations Need Print
20 November 2017|Magazine, Print
For Raegan Johnson, a marketing expert in the association space, the buzz about digital marketing methods may be overshadowing an important fact. “It seems like all the marketing buzz these days is on digital methods like search, social media, and...
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Can Fashion Magazines Really Make a Difference?
16 November 2017|Magazine, Print
Addressing issues like poverty, human rights violations and racism head-on, PETRIe is a fashion and photography magazine that knows its purpose. Can a fashion magazine take a serious stand on societal issues? They can, and they do, according to Grace...
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Unapologetically Exquisite DuJour Magazine Turns Five
13 November 2017|Magazine, Print
“No one can deny or challenge that print is really where the majority of the ad revenue still comes from.”  There’s one thing that high-end brands clearly understand about print: It’s powerful – indeed some say effortless – platform on...
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Dog, The Magazine – a True Indie Lifestyle Magazine
09 November 2017|Magazine, Print
If dogs published magazines (and had passports and good luggage), this is the magazine they would create. The editors of Dog, have created a true lifestyle magazine around dogs. And it’s far different than you might expect, and unlike any...
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The Gourmand on the Cutting Edge of Foodie Content
07 November 2017|Magazine, Print
The image is surprisingly uncomfortable and yet fascinating … a snail, complete with shell, poised delicately on the razor’s edge of a chef knife. “No snails were harmed in the making of this photo story,” notes the editor. Phew. The...
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“Brandier” and “Printier” – the Evolution of Sports Illustrated
06 November 2017|Magazine, Print
A lot has changed in the world of sports journalism, notes Sports Illustrated’s Editorial Director Chris Stone in an interview with Samir “Mr. Magazine” Husni. “When I got here in 1992, Sports Illustrated to some degree represented a virtual monopoly...
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When Retailers Print Magazines, They’d Do Well to Look Like This
31 October 2017|Magazine, Print
This is one trend we are solidly behind – non-publisher brands diving into print magazines as a way to engage their audience and solidify their brand.It’s tricky business, of course, as Cable Neuhaus explains in his Modern Magazinist post on...
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BH&G Continues Strong with 7.6 Million in Circulation
31 October 2017|Magazine, Print
Magazine publishers would do well to take a page out of Visa’s playbook, and “be everywhere your customers want you to be.” Staying true to your audience and their needs is the best way to build a solid model around...
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