It’s Time for Print Publishers to Give Digital the Gratitude it Deserves
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The print industry should be incredibly grateful to digital for one very important thing – the emphasis on content marketing has created a ready and willing market for brands. Consumers have embraced brand storytelling, and that love is flowing out...
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7.6 Million a Month Means THIS for the Head of Meredith Publishing
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As president and COO of Meredith – publisher of Better Homes & Gardens, the Magnolia Journal, and Martha Stewart Living, among others – Tom Harty knows one thing for certain about his key demographic. He was recently interviewed by Samir...
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Print vs. Digital: How We Really Consume Our Magazines – 2017 edition
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UPDATED 2017 STATISTICS 9/29/17  Freeport Press promoted a 14-question survey (added 7 questions vs. 2016 edition) to a variety of magazine readers in the North America - demographics chart below. The survey was open for 3 days in September 2017...
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Reed Magazine and 150 Years of Literary Excellence
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“We are merely stewards in our lifetime.” That sentiment, from the editor-in-chief of San Jose State’s Reed Magazine, seems fitting for the occasion of the 150th anniversary of the venerable title. “I feel the same way about being the editor-in-chief...
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UK Readership Solid in Print, Declining on PC
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Mobile readership is growing in importance for UK magazine media brands – but print remains the bulk of readership for several popular brands. Ellen Hammett in Mediatel reports on the latest NRS and AMP data from the period the covers...
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“The Week” Finds the Sweet Spot for Younger Readers
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Billing itself as the “perfect antidote to modern media’s overkill,” The Week is one of the fastest growing print magazines of the last 10 years, according to its website.  Now The Week – which attempts to provide clarity and context...
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What Hearst’s Digital President May Have Gotten Wrong
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He’s been called Hearst’s great digital disruptor. “When Troy Young came to Hearst in 2013 from Say Media, he was faced with the challenge of building the magazine division’s digital arm, a task that entailed disrupting the foundation of the...
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How Highlights Magazine is Innovating with Digital Channels
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As a legacy brand, Highlights offers a solid example to publishers striving to remain vital to a modern audience. “It is a legacy brand, certainly, but it’s also a brand that believes in creativity and innovation, evolving perfectly with the...
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Behind the Lens as Monocle Turns 10
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I suppose a decade of growth is long enough to sufficiently silence the critics who called him crazy. Tyler Brûlé launched Monocle is 2007, probably one of the most challenging times on record for a brand to launch a print...
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Publishing’s Not Dead; it’s Just Hung Over
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It was 2010, and Steve Jobs famously launched the iPad and ushered in what many expected to be the age of the digital magazine. The publishing industry, still reeling from the economic downturn, scrambled to engage a digital audience and...
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