Discovering Truth in the Magazine Racks
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Huh. It’s happening just like we thought it might. Late last year, I noted that consumers about had it with the unreliability of the “news” they found on digital and the never-ending rabbit hole of the non-stop news feed. They...
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Have Publishers Really Gone “Boutique”?
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Niche titles – some look at them and see “trend,” a current title-du-jour that hopes to engage a passing fancy or current rage. Others look at this increasingly popular style of the magazine and see an important part of the...
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Some Collectors are Paying Serious Bucks for Back Issues of Print Magazines
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An eBay listing for "Vogue"'s July 1998 issue, featuring Claire Danes. Photo: Screenshot Before you recycle those old stacks of fashion mags in your mom’s attic, you might want to check eBay. According to Tyler McCall in Fashionista, they could...
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Indie Mag Printed Pages Earns it Spot in the Niche Market
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Finding stuff they like and sharing it; that’s the basic premise behind the site It’s Nice That. Favorite books, happy animations and an upbeat look at tech advances adorn the current home page (no political angst or social drama, which...
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Why “Meaningfully Different” is the New Brand Goal
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If there’s one thing we are learning this year, it’s how fragile our brands really are. In this low-barrier world we live in, it’s incredibly easy to spread disinformation, and many brands are just one bad ad placement away from...
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Outside the Echo Chamber; What They’re Really Saying About Print
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In any industry, we tend to spend a lot of time in our own world – big or little as it may be. We read a lot of opinions from industry experts, published in industry journals, full of industry-based studies....
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Print’s Presence and the Magazine Moment of Now
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“Parenting is an experience and I wanted the magazine to reflect that emotion.” Liz Vaccariello knows her audience well. The editor-in-chief of Meredith’s Parent Network, she has been at the helm of the recent rework to Parent magazine. “Not only...
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HBR Sees Big Gain in Circulation and a 95-Year High
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Something’s going on at the Harvard Business Review – and it’s making waves across the print industry. “In the past six months, HBR’s overall paid circulation increased from 276,428 to 304,680 – a 10.2% gain,” explains this post from Talking...
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Dear Marketers, This is a Football
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The legendary Packers coach Vince Lombardi knew how to bring things back to basics. His iconic “Gentlemen, this is a football” speech served to ground the 1961 squad and bring them back to the moment – a moment full of...
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Tail Magazine, a Cure For What Ails This One Doctor
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“I hate to admit this, but it really happened out of a little bit of anger.” Dr. Joseph Ballarini was recently interviewed by Samir “Mr. Magazine” Husni on the reasons behind his launch of Tail, the only saltwater fly fishing...
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