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An Honest Look at State of the Magazine Industry — Summer 2017
03 August 2017|Magazine
Anyone working in or around the magazine industry knows one thing for certain: Everyone’s got an opinion. Prognostications on the print magazine industry range from doom and gloom to nothing but sunshine and moonbeams. If you’re in the business of...
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The Lasting Value of the Leave-Behind
03 August 2017|Magazine, Marketing, Print
“If you’re going to invest in print,” writes Raindrop’s Adam Wagner in Forbes, “make it amazing.” Wagner is talking about the strategic impact that print can make in your marketing, what he calls the “bow” on your brand experience. He...
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The Trust Bump of Printed Magazines
02 August 2017|Magazine, Print
In this age of fake news and waning consumer trust, there is one thing brands can do to significantly raise their “trust appeal.” “Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in...
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Mockingbird — Elevating the Magazine into a Spiritual Journey
27 July 2017|Magazine, Print
Rumpled, dog-eared and torn. For print readers, the physical side of the act of reading involves change, interaction and deep connection to the medium. The team behind the magazine The Mockingbird not only knows this, they take it into account...
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The Less Obvious Reason Why Luxury Brands are Still Investing in Print
27 July 2017|Magazine, Print
Forced to give up print – it’s the sad reality that many publishers believed this was necessary when it became obvious that they needed to pay attention to digital. Yet there’s one niche that’s held firmly onto their print titles,...
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How to Run a Print Magazine in 2017
25 July 2017|Magazine, Print
“In case you wondering, print’s not dead. Not even close. The rise in digital has only made those hustle, hustle harder, which only means the cream rises.” Amadeus Editors Khatchadourian & Grad It’s been called “the golden age of magazines”...
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The “Print Proud, Digital Smart” Mantra
24 July 2017|Digital, Magazine, Print
Print is a lot of things to a lot of different people: For those of us who are true print geeks, the unabashed love of the medium comes from an emotional connection to ink on paper - the way it...
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Why Thinking Like a Digital Marketer Can Help You Sell Print Ads
24 July 2017|Advertising, Digital, Magazine, Print
For D. Eadward Tree, the print magazine industry has a fantastic opportunity right now…and most publishers just aren’t ready to take advantage of it. Tree, writing in Publishing Executive, explains that the massive realities of digital ad fraud have marketers...
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Catch this NYC Type Exhibit this Summer
21 July 2017|design, Magazine
Oh wow, have we got a treat for our East Coast typography fans. The New York Times Magazine has put together an exhibit of outstanding typographic examples at the Type Directors Club in NYC. It runs through September 5, according...
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Kintzer on Magazine Media: Tear it Down or Fix it Up?
18 July 2017|Magazine, Print
Bonnie Kintzer has seen a thing or two in the magazine industry. The current President and CEO of Trusted Media Brands heads the publishing house that puts out Reader’s Digest, Taste of Home and other popular consumer titles. And she’s...
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