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Is This the Best Printed Content Marketing Ever?
26 June 2017|Magazine, Marketing, Print
When luxury automotive brand Audi set out to create a powerful content marketing strategy, they did it in a big way. According to Tasneem Mahbub in Print Power, they knew they wanted to publish truly innovative and meaningful branded content...
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Do Magazine Publishers Have an Inferiority Complex?
21 June 2017|Magazine
“This is not a pipe.”Peter Houston begins his insightful article in The Media Briefing calling to mind Rene Magritte’s famous painting of a pipe.“Magritte’s point is it’s not a pipe, it’s a representation of a pipe,” Houston explains. “He set...
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40 Years of Helping Us Unplug
19 June 2017|Magazine, Print
It launched in 1977, but Outdoor magazine’s message of the value of an outdoor lifestyle has never been more needed. And as they approach their 40th year in print, they are poised to celebrate with a commemorative book. “Arriving in...
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Niche and Special Interest Titles Continue to Lead in Growth
15 June 2017|Magazine
Well, the data may be a little fuzzy, but the message is good. According to Association of Magazine Media and their Magazine Media 360 report for April, several magazine titles are seeing some nice growth. “In the enthusiast and niche...
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Ree Goes Glossy — The Pioneer Woman Debuts in Print
13 June 2017|Magazine, Print
Clearly, Hearst Magazines still believes in celebrity-driven print. “The Pioneer Woman magazine debuts today with 150,000 copies in 4,000 Walmart stores across the country at a cover price of $3.99,” writes Caysey Welton in Folio. “Two issues, including this one,...
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Nylon Media and their Print-Centric Growth Strategy
12 June 2017|Magazine, Print
“It’s a great marketing tool — you’re going into a meeting where you’re selling digital or solutions, and people can actually pick it up and look at it. That touch-and-feel will always be important.” “Without the magazine, we’re nothing.” That’s...
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Can This Literary Journal Be Saved?
07 June 2017|Magazine, Print
When novelist Adam Ross was approached to take over the editor role of the Sewannee Review, the job came with a significant catch. “Once a towering institution within American culture, the review had languished over the decades as its influence...
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Adding Digital When Print Still Pays the Bills
06 June 2017|Advertising, Digital, Magazine, Print
For Leif Jonasson, editor-in-chief for four PC titles at Bonnier Publications, print is not only profitable, “it’s extremely profitable to us!” “We still publish mainly magazines,” said Jonasson in an interview with Jamie Gavin at FIPP. “There are some apps...
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Dear Cover Design Team…We Need to Talk
31 May 2017|design, Magazine, Newsstand
Joe Berger has a request. Okay, make that a plea. An impassioned plea. “Why won’t you let someone from the newsstand in on the cover design meetings?” he asks in this recent blog post. “Why don’t you accept some of...
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Shut Up & Take My Money to Launch in Print
30 May 2017|Magazine, Print
In an effort to differentiate themselves in the luxury product market, Australian independent publisher D’Marge is turning its weekly blog Shut Up & Take My Money into a 160-page print magazine. “The magazine will be published twice a year and...
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