The 100 Million Reasons by AMI Is Bullish on Magazines
|,
The sale of Us Weekly by Werner Media to American Media Inc. (AMI) has quickly become the biggest magazine media story of the year so far. As Caysey Welton in Min says about the deal, “The disclosed price tag of...
continue reading
Data Alchemy: How Airbnb and Hearst are Turning Data in Print
|,
You may remember that Airbnb launched Pineapple, their first print title, back in 2014. At the time they joined a growing number of digital-first companies launching in print. Then came hints of a possible partnership with Hearst a year later,...
continue reading
Curation and the Legacy Gap Created by Digital-Only Publishing
|,
“Why devote time and money to creating thoughtful long-form content when audiences tend to flock toward easier reads?” Paul Petrunia, founder of Archinect, an online publication for the architecture industry, says this is not a rhetorical question. “From a business...
continue reading
A Calm, Sane Look at the Magazine Industry
|
Everybody just needs to calm down and take a breath. That seems to be the attitude of Joe Berger, the semi-anonymous writer and circulation consultant behind NewsStandPros. In a recent post, Berger notes the recent buzz surrounding magazine distribution in...
continue reading
Luxury Regionals Having a Moment, Too
|,
Luxury publishing is having a moment. Earlier this week I noted that many luxury brands are skipping digital and sticking to print ads. As if to prove that point, Michael Dickey of Modern Luxury recently gave an interview with Folio’s...
continue reading
Luxury Brands Skipping Digital and Sticking to Print
|,
If you want to reach the high-end, luxury consumer – the buyers of watches, jewelry and haute couture – many brands believe that traditional media ads are the only way to do it effectively. “Figures out today show that these...
continue reading
The Publishers who are Tapping the Untapped Market for Local Print
|,
The Minneapolis Star Tribune is thinking ahead, according to Kristen Hare writing in Poynter. “One year in advance, staff photographers shot images of the Minnesota winter for next winter's StarTribune Magazine,” Hare writes. “The quarterly magazine debuted Sunday, marking a...
continue reading
Abril’s “Add To” Philosophy of Publishing … and Why It Makes So Much Sense
|, ,
When he took the helm of Abril, Walter Longo was in for a surprise. The new CEO of one of Brazil’s largest legacy media brands was ready to bring change. “When I joined Abril Group, I was motivated to infuse...
continue reading
The Red Bulletin and Magnum Photos Offer Knockout May Issue
|,
Hey, sports fans, this one’s bound to be a collector’s item. According to TNM News, “the international active lifestyle magazine for men, The Red Bulletin, has partnered with Magnum, the world’s most successful photographic agency.”“In keeping with the spirit of...
continue reading
28 Trump Covers and Other Surprising Magazine Facts for 2017
|, ,
Fun facts to know: Four of the top 15 newsstand magazine publishers saw sales rise in 2016 over 2015; The average cover price of a newsstand magazine rose 5% last year over the year before; 37% of digital publishers still...
continue reading