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Trust, Quality and Magazines’ Saving Grace
25 May 2017|Magazine, Print
Dorothy Kalins has seen a thing or two in her successful 20+ years in the magazine business. The former executive editor at Newsweek, and now founding editor of Saveur, she’s seen a massive change in the industry.Yet during all the...
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The One Thing Small Publishers Can’t Do on the Newsstand
23 May 2017|Magazine, Newsstand, Print
One industry analyst believes that those deep subscription discounts are bad news, especially for smaller publishers.As the always-intriguing D. Eadward Tree pointed out last summer, there’s one thing that most everybody gets wrong about the newsstand.“There are many reasons to...
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Chart of the Week: Magazine Ads are Most Liked of All Media
23 May 2017|Advertising, Magazine, Print
Luxury brands know the score. So do big brands like Proctor & Gamble. And consumers have made their preference loud and clear with their massive adoption of ad blocking technology.Now Kantar Research is the latest source to confirm what is...
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Is Amazon the Next Big Thing for Magazines?
18 May 2017|Magazine, Print
Amazon has been notoriously unfriendly to magazine publishers, with precious little in the way of magazines offered on the retail giant’s site outside of what’s offered digitally with their Prime membership. According to D. Eadward Tree, that could all be...
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What Luxury Brands Know about Print Ads…
18 May 2017|Advertising, Magazine, Print
David Arnold knows a thing or two about the high-end consumer. As managing director of The Robb Report, his day job involves breathing the rarified air of the world of luxury cars, travel, watches, fashion and “the good life.” Like...
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7 Great Reasons to Launch a Customer Magazine
15 May 2017|Magazine, Print
The category is still fairly new, so you might be forgiven for not recognizing the term. But “customer magazines” represent a huge – and growing – portion of our industry. As this article in Print Power notes, customer or brand...
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SI Embraces Augmented Reality in a Big Way
15 May 2017|Digital, Magazine, Print
In a stunning example of the use of technology in a print publication, Sport’s Illustrated is unveiling its first augmented reality (AR) issue. “Sports Illustrated is trying to breach the gap between paper and digital with its first interactive issue,...
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The Tactile Argument for Photography Zines
12 May 2017|design, Magazine, Print
One photographer explains why digital marketing for photographers leaves a huge gap to fill. Photographer James Moreton has thousands of followers on Instagram and other digital channels to help market his work. Yet he still believes that print is the...
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ACT 7 Focuses on Getting Magazines Into the Hands Readers
11 May 2017|Magazine, Print
When Dr. Samir Husni spoke to the room at the recent ACT 7 Experience at the University of Mississippi’s Magazine Innovation Center, he was quick to point out one key bit of wisdom. “The problem is not the ink on...
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Meredith to print 1 Million Copies of the next Magnolia Journal
10 May 2017|Magazine, Print
When the launch was announced last fall, we had a feeling that The Magnolia Journal would be a big hit. The brand was perfectly poised to leverage their 4.7 million Instagram followers, 500,000 million Twitter followers, and a huge TV...
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