When the launch was announced last fall, we had a feeling that The Magnolia Journal would be a big hit. The brand was perfectly poised to leverage their 4.7 million Instagram followers, 500,000 million Twitter followers, and a huge TV viewing audience with the new print title.
Boy, did they ever.
As Talking New Media reports, the magazine “debuted in October 2016 as a newsstand-only title with an initial run of 400,000 copies and a cover price of $7.99.
“Within a week, major U.S. retailers started to request additional copies, citing sold-out pockets across the country,” the article continues. “In February 2017, Meredith published a second issue of The Magnolia Journal with a 750,000 distribution, and increased efforts to generate subscription orders.”
If the third time’s really the charm, we’re pretty sure their million+ copy run for the upcoming issue is on target.
“We are thrilled about the immediate success The Magnolia Journal has enjoyed, and we’re excited to offer our advertisers and marketing partners access to a large and devoted consumer audience,” said Christine Guilfoyle, Meredith Senior VP/Publisher to TNM staffers. “We are giving advertisers the opportunity to align with Chip and Joanna Gaines and to capitalize on this unique consumer engagement, which makes ROI more impactful.”
Those advertisers, in fact, are going all in, with many of them – including big names like Pier 1, Pure Leaf and Citizen Watch Company – realizing that this is one massively engaged audience.
“In fact, many advertisers, including Citizen Watch Company and Simpson Door Company, developed custom brand creative specifically for The Magnolia Journal,” the article continues.
The brand’s audience leans toward Millennials, which we all know by now are embracing print magazines with a passion. Look for your copy (but hurry) in Walmart, Target, B&N, Whole Foods and newsstands across the country. Or save yourself the hunt and subscribe.