The Sketchy Birth of a Cover Design
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The mandate was clear – “No glasses of water!” That was the primary instruction from the editorial team at Popular Science to the photography team who would eventually shoot the photos for the recent issue on the global water crisis....
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Bob Love on the Value of Trust
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“Read like your enemies will.” That’s the massively good bit of advice from the talented brain of Bob Love, AARP’s magazine editor. Love gave the keynote address at last month’s Association Media Summit, as quoted in Folio. Love started the...
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National Law Journal Debuts Monthly Print Magazine
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The National Law Journal (NLJ) has long been a staple of information for law professionals and legal teams. And now, they are launching a glossy print monthly, to replace the former weekly tabloid. “As part of ALM’s response to the...
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Why Food Titles are Everywhere Now
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Lucky Peach—the much loved and highly irreverent food magazine – is shutting down. And there goes the niche? Well, hardly. Rather, the food niche seems to be having a bit of a boom, judging by the number of titles that...
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Want Newsstand Success? Think Mission First
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When Saturday Evening Post changed the direction of their editorial mission in the late ‘50s, the results were fast and profound.“A change in editorial mission can kill even the most successful titles, as pointed out in The Curtis Caper by...
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Why Magazine Media Moves the Metrics that Matter
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Looking to make a lasting impact on how your brand is perceived? When it comes to building long-term brand health, relevance and quality are the most important metrics, according to this article in Magnetic Media. Not surprisingly, they are also...
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A New Print Magazine Gives Voice to the Homeless
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This is amazing. We hear so much about the disenfranchised, the people without a voice in our society. Now one homeless shelter near London, UK is doing something about it … in print. “Providing a voice for people who have...
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Women’s Magazines that Aren’t Just For Women
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It was a pivotal moment for journalism student Joanne Demkiewicz.In early 2013, the University of Missouri journalism student went to hear Esquire writer Mike Sager talk about his new book celebrating young writers. But there was a problem.“I looked around,...
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Now Serving: Chef-published Titles in Print
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Love foodie titles? You just might find your next favorite magazine here.  Food always makes for good magazines. And magazines created by the same people who create the food? Amazing. It’s admittedly a tough niche, notes Greg Morabito writing in...
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Sorry, Social Media, You Just Can’t Give Us This…
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We often write about magazines and what they offer – their lean-back reading experience; their escape from the digital world; even the luxuriously tactile feel of the experience. And there’s one aspect of a print magazine that no digital version...
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