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How to Build a Media Brand that Works
13 March 2017|Magazine, Print
“Always, always do your own thing.” That’s rule number one of Skift’s Rafat Ali when it comes to building a reliable media brand. An unabashed fanboy of Monocle magazine, Ali offers ten rules to brand by in this post in...
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New Launches are Up By How Much Now?
06 March 2017|Magazine, Print
One of the challenges in the magazine industry is parsing the numbers. Depending on the source, (MPA, Min, PPA, etc.) the stories can vary pretty dramatically. So when we saw this figure cross our desk, we had to take a...
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Monocle Celebrates the Big 10
02 March 2017|Magazine, Print
In the world of magazines, Monocle is a bit of an anomaly. Since its launch in 2006, founder and publisher Tyler Brûlé has firmly pushed back against social media. At the same time, he’s grown the now-iconic brand into a...
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The One Thing Publishers Have that Can’t Be Copied…
28 February 2017|Magazine, Print
Media companies, increasingly losing control of their content distribution, site traffic and digital ad revenue, are scared. And as Charis Palmer points out in Editor and Publisher, they have good reason for their fear.“But there’s one thing some media companies...
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Husni on Why There’s No Place Like the Newsstand…
28 February 2017|Magazine, Newsstand, Print
There’s no argument that we live in tumultuous times. Regardless of your political or social leanings, you’re likely to see something every day that either supports your argument or tries to tear it down. It can leave us feeling under...
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How Private Eye’s Digital Abstinence Has Saved Their Brand
27 February 2017|Magazine, Print
For Ian Hislop, publisher of Private Eye, one thing is crystal clear: “Journalism needs to be paid for,” said Hislop. “It keeps it clean because it means it’s not paid for by the Russians or someone else paying teenagers in...
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The Crisis of Mistrust and the Media Echo Chamber
22 February 2017|Magazine, News
Businesses, non-governmental organizations, governments and the media around the world all have one thing in common: declining public trust. “The 2017 Edelman Trust Barometer, published in January this year, reveals a ‘crisis in trust’ around the world in four key...
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NYT Introduces us to Four New Indie Titles
21 February 2017|Magazine, Print
“If print is dead, nobody told Francesca Burns and Christopher Simmonds, whose new biannual magazine, PRINT, launched late last year,” writes Kin Woo in The New York Times Style Magazine.“For us, PRINT was always about a love of magazines, a...
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Magazine Media in a Nutshell … It’s Premium
20 February 2017|Magazine, Print
“Magazine media equals premium content from premium brands for premium audiences - something that is of particular relevance in a world where quality and trust matters more than ever before and forms a bedrock for diversified business model.”“This was one...
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2017 Called the Year of Magazine Media
16 February 2017|Magazine
Consumers have had it with the fake news. And advertisers are fed up with the digital ad mess. This has created the perfect opportunity for magazine media brands to deliver quality, trust-worthy content. “For consumers who were pummeled with fake...
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