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Daring to Find a Place for Print
27 March 2017|Magazine, Print
In an age of disposable, erasable and forgettable content, selling and maintaining print products may have a truly viable place in your revenue stream.“News is disposable and has a lifespan, but niche content focused on other interests and hobbies is...
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Captain Obvious and the Magazine Industry News
23 March 2017|Magazine, Newsstand, Print
Joe Berger’s got a good rant going. He goes on at length about the need to up the bar on news coverage of the magazine industry in a recent blog post. “News reports about newsstand sales fascinate me,” he writes....
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An Ode to the Beauty of White Spaces
22 March 2017|design, Magazine
How do you want your readers to experience your publication’s content? That’s the key question that a managing editor needs to ask before each issue, according to the folks at Picante Publications in their article “Magazine Design and the Beauty...
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The One Huge Takeaway from the 2016 MPA Numbers
21 March 2017|Magazine
Overall, magazine media publishers had a great year in 2016. According to the folks at Marketing Charts who cited MPA figures from last year, magazine audiences “grew by 6.4% year-over-year in 2016, exceeding 1.7 billion.” Of that audience, print and...
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1,000 Issues and Still Going Strong
21 March 2017|Magazine, Print
It’s a milestone any title would be proud of: 1,000 issues in print. For Steve George of Model Railroader, it’s proof positive that a passionate and connected audience will stick with you. “In many ways, specialized interest has been around...
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3 Hots Topics in the Magazine Media Landscape
20 March 2017|Advertising, content, Digital, Magazine, Print
Digital ad revenue; the evolving B2B business model; and the aim to resolve the mission versus margin gap in association publishing: These, according to Folio’s Tony Silber, are the three key issues defining magazine media today. 1. Digital Ad Doldrums...
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Eye on the Prize in Graphic Design
17 March 2017|design, Magazine, Print
To have and to hold; according to Steve Heller writing in Print Mag, that is the penultimate value of a printed title. Heller has worked on the team at Eye for almost 20 years now and feels no apologies are...
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Empire: Turning a Title into a Brand
15 March 2017|Magazine, Print
Ask Empire Magazine’s Terri White to define her overall goal, and she pulls no punches. “To make the world's biggest film magazine the world's biggest film and entertainment brand,” she recently told Mary Hogarth writing in InPublishing. She’s well on...
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Adobe and their Amazing Print Magazine
14 March 2017|design, Magazine, Print
“What you hold in your hands is a new Ninety Nine U magazine, a quarterly design publication brought to you by Adobe Creative Cloud. In these pages, Ninety Nine U invites you to explore the creative world through the lens of...
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Teens and Tweens are Hungry…for Print
13 March 2017|Magazine, Print
The younger market offers a unique opportunity for publishers to offer an escape from the digital life. Any parent of teens or tweens will tell you they are always hungry. And it seems they aren’t just hungry for food. According...
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