The National Law Journal (NLJ) has long been a staple of information for law professionals and legal teams. And now, they are launching a glossy print monthly, to replace the former weekly tabloid.
“As part of ALM’s response to the ongoing shift in readers’ consumption of content, The National Law Journal (NLJ) is introducing a monthly print magazine to add value and complement its robust digital offering,” notes this post in Talking New Media.
“We have adapted our offering to help meet our readers’ demand for quality content across multiple channels that they can consume whenever and however they want,” Beth Frerking, Editor-in-Chief, The National Law Journal at ALM. “Based on the regular feedback we receive, our subscribers prefer to keep informed of breaking headlines throughout the workday, and often find it easier to read our expert analysis in the evening or over the weekend when they have more time to digest our in-depth content.”
The idea makes perfect sense. Breaking news and quick updates are ideal for social media and news outlets, and the digital platform for this content is proving itself to be paying off. Meanwhile, the longer, more introspective pieces that truly help us understand the intricacies of our current court system and legal issues are perfectly suited to the print edition.
According to TNM, some features of the former weekly tabloid will continue in both print and digital, including their popular surveys, Appellate Hot List and law school reviews. Watch for the first print issue to launch this month.