For Stylist Magazine's editor-in-chief Lisa Smosarski, their current success is based on a sound strategic decision made over a decade ago, when many magazine publishers were in an absolute panic.Ten years ago, Smosarski says in an interview with Media Voices, the...

Madeleine Morley has a good eye for indie magazines.“Whether standing in line for checkout at a supermarket, sitting in a local coffee shop, or browsing in a modern bookstore, it’s not unusual to see magazines with $15, $20, even $25...

Call it 80 for 80. That’s the number of magazine ad campaigns in one recent measurement that delivered positive ROIs for the advertisers, according to research from the MPA. That research was among the information presented by MPA’s Linda Thomas...

LinYee Yuan and Johnny Drain have a problem with the highly stylized “foodie culture,” especially in light of what they see as a “coming food crisis.” So they’ve taken their online platform into print, with Mold Magazine. “They think that...

We’ve moved from “print is dead” to “print is in an inexorable decline.” And now it’s time to put that fallacy to bed as well. According to Tony Silber writing in Folio, a new survey shows magazine brands are bullish...

As magazines morphed into magazine media brands, it only makes sense that the role of editor should morph to. But are we throwing out the baby with the bathwater, soap, towels and the rubber ducky? The former British Vogue editor...

This is great news. The Association of Magazine Media (MPA) just announced a new ad campaign that focuses on our industry’s greatest strengths – credibility, trust and engagement. “With the tagline ‘Magazine Media. Better. Believe It,’ the campaign, which is...