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Why We Want Abby Carvosso on our Next Zoom Call
07 May 2020|Advertising
Abby Carvossa is just like us. As Group Managing Director for Bauer Media Advertising, she no doubt has a “big” job. Yet in her interview with Magnetic Media, Abby makes it clear she’s really just one of us … trying...
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Lifestyle Spending Up During Stay at Home Situation
06 May 2020|Advertising
Passion spending is up … and poised to rise further. As many of us have the opportunity to spend more time at home, we are indulging in our passions – for music, baking (have you tried to buy flour or...
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Welcome to Disastertising, the Plague of the Pandemic
05 May 2020|Magazine, Print
It started with a slew of emails from every single brand you ever had any contact with; the ubiquitous opening line reading “In these uncertain times….” or words to that effect. It escalated quickly into advertising around the pandemic that...
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We Are All Subscribers Now
04 May 2020|Magazine, Print
Subscribe. It used to seem like quite a bit of a commitment, signing up to receive something over and over. Yet something is happening in our society that is taking the resistance out of this … and it may help...
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We’re Going Global for Free Font Friday
01 May 2020|design
Let’s all enjoy some remote travel and add some international flair to our designs with these two free fonts. First up this week is Soviet League, designed and shared by Phil MacIsacc. A unique typeface for headlines, big text, branding,...
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Google Announces Emergency Plans to Help News Organizations
30 April 2020|Digital
Some good news from Google if you’re in the news business… Ad Manager fees are being waived, and they are creating emergency relief funds. “Google said on Friday it will waive for the next five months the small fee it...
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That Book on Your Nightstand Has a Message for You
30 April 2020|Print
Behavioral experts seem to agree that it takes about three weeks … 21 days of consistent effort … to ingrain a new habit. This goes for exercise routines, eating habits, creating art, writing every day, or doing something good for...
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Email as a Brand Platform, not Simply a Marketing Channel
30 April 2020|Digital
Gimme shelter, Laurent Durieux When you think about your marketing channels...No doubt you think about email – the weekly newsletter, the drip campaign, the company updates you send your customers. Yet Annemarie Dooling of the Wall Street Journal suggests we...
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Meredith Launches Sweet July this Week
29 April 2020|Magazine, Print
Hello, Sweet July, it’s good to see you here.  We aren’t talking about the weather; we are happy to see the new lifestyle title featuring Ayesha Curry hitting the stores this week. “The quarterly magazine,” writes Simon Dumenco in AdAge,...
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The Generational Impact of COVID-19 on Media Habits
29 April 2020|Marketing
There’s no question that media consumption is up while most of the country shelters in place. Global Survey Index set out to discover where all this consumption is taking place, so they interviewed 4,000 internet users in the US and...
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