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If History Goes Paperless, History Goes Away
15 April 2020|Paper, Print
Vint Cerf is widely recognized as one of the founders of the internet (he co-developed TCP/IP with Bob Kahn). Now at age 76 he’s focusing his attention on the interplanetary internet, so we can stay connected no matter where humans...
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Gen Z and the Return to Real
15 April 2020|Magazine, Print
Something’s happening in our digitally-focused world, and it bodes well for print publishers. “In 2018, The New York Times noted a rise in food-based, small-run magazines that focus on printed products,” writes Chaymae Samir in Reuters. “Notably, most of the...
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How Indie Fashion Titles are Navigating COVID-19
14 April 2020|Magazine
While some indie titles are pivoting their content and keeping the presses running – like regional titles running special issues on healthcare front line workers, or foodie magazines highlighting creative solutions by local restaurants – the indie fashion world is...
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UK Magazine Subscriptions Surge during Pandemic
14 April 2020|Magazine, Print
During difficult times, the majority of people claim that focusing on their passions helps them cope. So it’s no surprise that right now many magazine publishers are reporting booming subscription rates and higher digital content audiences. “Much has been written...
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Two Ways to Help Your Advertisers Get Past their Fear of Being Tone Deaf
13 April 2020|Advertising
Your ad partner is contracted for a big ad buy on your platform; you certainly don’t want to lose that income … but forcing them to advertise when they aren’t rock solid on their messaging during this pandemic can destroy...
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Here Comes the Sun… and another Free Font Friday
10 April 2020|design
Everybody needs a little sunshine, so this week we bring you Sun Catcher, a freeform handwritten script font from Mr. Typeman. The casually elegant styling adds a bit of magical charm to your projects. The full version comes with uppercase,...
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What Would Happen if Targeted Ads Were Banned?
08 April 2020|Advertising
Show of hands...Who here enjoys getting all that targeted digital advertising every time you go on a device? Anybody? Consumers have spoken, loudly and clearly, that the incessant targeting and retargeting is annoying at best, intrusive and disturbing at worst....
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Publishing During a Pandemic Part 4… The Human Connection
07 April 2020|Magazine
My friend Samir “Mr. Magazine” Husni has been running a fascinating series on publishing in a pandemic, highlighting the publishers who are hitting it out of the park. A week ago I shared his post about Meredith's current thought leadership...
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Publishers Warned to Be Helpful… or Prepare for the Worst
07 April 2020|content, Publisher, publishing
“The most read ever.” That’s what The Guardian and the Financial Times are saying about articles they’ve been publishing around coronavirus. “Over the last few weeks, The Guardian’s daily digital traffic has been up by a half year-on-year,” writes John...
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What Successful Brands Know about Advertising in Tough Times
06 April 2020|Advertising
All of us in the publishing industry learned a lot -- much of it the hard way -- during the Great Recession. And now it’s important to share what we’ve all learned with our customers, partners and advertisers. Today I...
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