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Restoration Hardware and the Golden Age of Catalogs
27 April 2020|Catalog, Print
The year was 2001, and Restoration Hardware was hanging on by the slim wires of their high-end chandeliers.  Zoom forward to March of this year, and their stock logs the highest price it’s ever seen. According to Amanda Mull in...
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Tapping into Your Readers’ Passion… in a Print Magazine
27 April 2020|Magazine, Print
Can a magazine bring us to tears? It seems the answer is yes, according to Magnetic’s Sue Todd writing in Campaign. “A few weeks back, just before the total lockdown, as a small gesture to our advertising newsletter community we...
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Presenting the Simple Things for this Week’s Free Fonts
24 April 2020|design
Simple, straightforward and with just a touch of flair … that’s why we love Helio, a brush script font from Handletter Yean. The family includes upper and lower case plus numbers, punctuation and a goodly selection of swashes. Nothing too...
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Print Sales Double Last Week; Sales Up in all Categories
22 April 2020|Print
As school kids around the globe shift to learning from home, parents are buying books. Lots of books. “As has been the usual case since the new coronavirus upended the book market, the juvenile categories posted the strongest results,” writes...
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Newsstands Hanging on During Stay-at-home Orders
22 April 2020|Magazine, Newsstand
Newsstands in NYC © 2010 JON CRISPIN You gotta hand it to the newsstand. It’s nothing if not resilient. In spite of a dysfunctional distribution model and declining sales over the years, they still exist and account for about 10%...
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Shifting your Customer Experience Strategy Due to COVID-19
21 April 2020|Advertising
Life is upended, this much we know. The chaos has disrupted customers’ attitudes about brands as a result. According to Amanda Gagliardi writing for Ogilvy, it’s quite likely your customer experience strategy needs some adjustment … and quickly. Gagliardi urges...
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As Publishers Pivot to WFH, Teams are Finding their Flow
20 April 2020|Publisher, publishing
The WFH mandate has been remarkable to watch, especially in our industry. “If you would have told me six months ago that in the middle of March every employee would be working from home and creating the same premium content,...
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Mood Matters… and so does the Medium
20 April 2020|Magazine, Print
If you’re anything like me, your mindset has been careening lately; concern, gratitude, anxiety, hope … instead of asking “how are you” the real question should be “where’s your head at?” This puts brands in a tricky spot … how...
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Looking Ahead to August with this week’s Free Fonts
17 April 2020|design
First, Hey August is a welcome hand brush font. Stylish and outdoorsy, it can add eye-catching appeal to your designs, brand imagery, handwritten quotes, product packaging, merchandise and social media posts. Grab this one and look forward to summer! Next...
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Build Brand Trust with Print Marketing and Advertising
16 April 2020|Advertising, Marketing, Print
CRAFTY DOGMA/FLICKR I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know it to...
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