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The New Relevance of Printed Words on a Page
19 May 2020|Magazine, Print
Audience first. It’s been a mantra around here for years now, since Samir “Mr. Magazine” Husni did such a great job of explaining the importance of putting your audience’s needs first, rather than rushing to embrace what’s new. In the...
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Gen Z Shows Us There’s Still Plenty of Space for Print
18 May 2020|Print
Welcome to tonight’s featured match! In the blue corner … PRINT! Weighing in with more than 500 years of marketing history, this long-time champion still packs a powerful punch. But can it prove itself to the new naysayers?In the red...
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Why the Long Face? It’s Free Font Friday!
15 May 2020|design
Long faces aren’t always a bad thing … especially when they come in unique and clever typefaces. First up, we present Longfont, designed by Hugo Erhard. This almost entirely sans serif font (a few of the letters and numbers have...
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Facebook is the New Cigarette
14 May 2020|Social Media
“Facebook is the new cigarettes.” Those bold words came from Marc Benioff, co-CEO of Salesforce and co-owner of Time magazine. According to Samir “Mr. Magazine” Husni, Benioff said those words in 2019, well before the pandemic and accompanying political divisiveness...
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Holy Facemask, Batman, I Matter
13 May 2020|Magazine
We all love a sidekick. They are dependable, unfailingly optimistic, committed to the cause and eminently trustworthy. So when Mark Ritson spoke at Magnetic’s Spark conference and described magazines as being Robin to other media’s Batman, it struck a chord....
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What Your Ad Partners Must Understand about Consumer Attitudes Today
13 May 2020|Advertising
If you’ve followed our posts at all, you’ve likely seen me write about the need for publishers to help their ad partners understand the true value of print magazine ads. Last year we put together a list of resources to...
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Publish or Perish, as the Saying Goes
12 May 2020|Magazine, Print
Things are tough out there for media brands; there’s no question that the pandemic is having a brutal impact on media outlets that rely on advertising to foot the bill. On the other hand, some are thriving, due to their...
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Publishers Aren’t Taking the Pandemic Lying Down
11 May 2020|Publisher, publishing
Think the digital disruption was tough on publishers? According to FIPP president and CEO James Hewes, the pandemic represents an even greater shakeup. “The coronavirus crisis represents the biggest opportunity – and biggest challenge – for our industry in 75...
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With Journalism Under Siege, Memberships May be the Answer
11 May 2020|Editorial
“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.” This succinct definition from Emily Goligoski cuts to the heart of membership-based journalism models. Goligoski is the research...
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It’s an Awesome Free Font… and Our New Favorite Word
08 May 2020|design
I’m fusterded. Maybe you’re fusterded. In fact, I’d wager a guess that we’re all pretty much fusterded. And it’s time to channel all that fusterdedness into creating beautiful things. Designed by UK graphic artist Muhammad Faisal, Fusterd is a beautiful...
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