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Why 2019 Could be the Year Branded Print Became a Mainstream Strategy
31 December 2019|Magazine, Print
From mayonnaise to dating apps, branded print made big waves this year. In fact, the last few years of this decade just might go down as the time branded specialty publications became mainstream. According to Jack Neff in Ad Age,...
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Let’s Just Stop the Greenwashing Guilt Trip
31 December 2019|Paper, Print
It’s a new year, a new decade, well into the 21st century … so we basically want the majority of our information online, right? Well, not according to U.S. and Canadian consumers, notes this article in the Porterville Recorder. Independent...
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Why Credibility Matters More than Ever for Trusted Media Brands
30 December 2019|Magazine, Print
Their brand name says it all. According to Bonnie Kintzer, president and CEO of Trusted Media Brands, success in today’s magazine industry boils down to having credibility with your audience. “…we are a reliable source of information and inspiration. That...
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The UK’s Massive Decade-long Crush on Stylist Magazine
19 December 2019|Magazine, Print
“Eternally stable” is how Stylist Editor-in-Chief Lisa Smosarski describes her magazine, noting their solid audience and advertiser base in their 10-year history, and their current distribution of 410,000+ weekly. “It’s no small feat in a market struggling with changing reader...
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Parents, Skip the Ebooks and Bond with your Kids
18 December 2019|Print
Little brains. That’s what parents and teachers are helping to build, with every interaction. Increasingly, those interactions seem to be on digital devices rather than in print. And that could be having a negative effect on how those little brains...
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How REI Swapped its Catalog for Print and Launched Something Huge
18 December 2019|Magazine, Print
If you haven’t yet caught the memo that branded print is HUGE lately, this story about REI’s new print magazine should fill in the blanks for you.  As Gregory Scruggs explains in Poynter, REI chose to forgo their usual print...
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The Decade that Print Forgot to Die
17 December 2019|Print
It’s not unusual to read a slew of year-in-review posts each December, but Business of Home is going one better with their article “8 Media Moments that Defined the Decade.” The article approaches these moments from a home design perspective,...
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How a Day at the Mall Starts in Print and Ends Online
12 December 2019|Catalog, Print
They’re back – the print catalogs from old beloved and new favorite retailers. While they aren’t the gigantic wishbooks of years past, they are a critical component in the modern customer journey. “Those old-fashioned methods of selling might have more...
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The Simple Truth about Printed Catalogs … They Work
10 December 2019|Catalog, Print
It’s an online world, and we are all Amazon crazy, right? If that’s true, what’s with all the shopping catalogs? That’s what reporter Rena Sarigianopoulos of NBC News affiliate KARE11 asked in this video clip. She received a mailbox full...
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The Surprising Unicorn of Content Marketing
09 December 2019|Marketing, Print
When done well, direct mail has a massive potential to engage your audience and delight your customers. And it comes down to the differentiation power of print, according to Allison Carroll in Content Marketing Institute. “Do you remember the last...
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