A Tree Falls in Brooklyn… and Two Indies are Born
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Credit: Jackie Roman for InsideHook Freelance travel photographer Matt Hranek had a windfall … literally … the helped him and his partner Yolanda Edwards launch a dream in print. The couple, who met on the staff of Condé Nast Traveler...
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The Catalog Mindset is Empowering the Future of Retail
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It’s a multi-channel world out there, and we live it every day. We jump from direct mail to smartphone to brick and mortar purchase then back again to our tablets to order a missing size online. We do this almost...
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Raising a Glass to Wine, Whiskey and Cigars
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Don’t call Marvin Shanken a publisher. The man behind Wine Spectator, Cigar Aficionado and Whisky Advocate calls himself “an experience maker in addition to a content provider.” “People think of me as a businessman or an entrepreneur, I’m really an...
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More Americans Went to the Library than the Movies Last Year… Really
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It seems hard to believe, but in 2019 more Americans went to the library than the movies. “The US film industry may have generated revenues somewhere in the region of $40 billion last year, but it seems Hollywood still has...
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A Flip of the Page in the Catalog Industry
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Patagonia - Winter 2018 catalog design project by Thienkim Cao Stable, and possibly growing. That’s how many industry experts are positioning direct mail catalogs after a robust holiday season, according to David Sharp in the Associated Press. “Industry experts say...
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Paper and the Art of the Comeback… a Global Perspective
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“It’s a vital tool that’s evolved over thousands of years,” notes the narrator in this BBC video How Paper is Making a Comeback, “enabling the world to share stories, news and religious scripture. The video is part of a BBC...
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In the Age of Instagram, Photographers Still Long to Appear in Print
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Even if you’re not old enough to remember first-hand those iconic photography magazines like Look and Life, you’ve probably seen plenty of references to them in popular culture. “To see the world, things dangerous to come to, to see behind...
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The Business End of Meghan and Harry in the People Newsroom
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“There are very few times you have editors running around the newsroom excited about a story and this was one of them because historically, this is something that hasn’t happened in a long time or hasn’t happened before.” People’s EIC...
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What’s Old is New Again in these Recent Magazine Launches
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It’s like the line from that old joke … “what’s black and white and read all over?” Only instead of newspapers, we’re talking about glossies. Several title launches have been announced that feature both the brand new and a reimaging...
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Outside Magazine’s CEO 41% More Bullish than Ever on Print
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Mr. Burke, you’re one of our kind. “I’m bullish, and it may sound crazy to some, but personally, I love print,” Larry Burke, chairman and editor-in-chief of Outside magazine, recently said to Samir “Mr. Magazine” Husni in an interview. It...
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