330-308-3300
Contact Us
Heavy Metal Still Heavy Into Print as they Expand to New Platforms
26 February 2020|Magazine, Print
Matthew Medney, new CEO of Heavy Metal, has been ensconced in the comics and fantasy world for ages … which no doubt explains his ability to truly understand the audience for the iconic brand. “I took the job because, like...
continue reading
Why We’re Still Talking About The Furrow in 2020
24 February 2020|Magazine, Print
“When REI, the outdoor gear company, launched a print magazine last year, it became one of the latest examples of a marketing trend,” says Marketplace’s Sabri Ben-Achour in this podcast. “It is called ‘content marketing’ and … brace yourselves …...
continue reading
What’s Read and Loved and Growing for Five Straight Years?
19 February 2020|Catalog, Print
Image source: jschmid.com The results are in, and Harvard Business Review has something to say about the state of catalogs in the 2020 marketing strategy. “Despite two decades of email and social media marketing, and the digitization of the consumer...
continue reading
Australian School Bans iPads… Does Educational Science Agree?
19 February 2020|Paper, Print
When Reddam House Private School outside Sydney, Australia got rid of iPads, they did so based on feedback from the students. The school had been using iPads to access e-textbooks for the past five years, according to Jenn Ryan writing...
continue reading
Bauer Media Once Again Shows Us All How it can be Done
18 February 2020|Magazine, Print
When it comes to secret sauce, Bauer Media seems to have it. They are proving yet again that brands can still thrive in print magazines, through audience-based innovation that builds adoring fans and happy advertisers. The latest news? Two of...
continue reading
Direct is the New Digital When it Comes to Customer Mail
18 February 2020|Advertising, Print, USPS
Direct mail makes us feel special.That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what happened...
continue reading
Iconic Cincinnati Bookstore Marks 80 Years on Main Street
13 February 2020|Print
Remember the days of the massive multi-story bookstore? You could get lost for hours in there, finding any number of nooks or crannies to read, daydream, plan your next novel. Too bad those days are gone forever…. Oh, wait. Hey...
continue reading
Easyriders Magazine Gets a New Owner… and a Whole New Outlook
12 February 2020|Magazine, Print
Denim entrepreneur Pepper Foster is now in the magazine business after acquiring the iconic Easyriders title. “The co-founder with his brother of denim line Chip & Pepper, Foster last year quietly bought the monthly, founded in 1970 and aimed strictly...
continue reading
Bauer and Bines Join Forces for Celebrity Fitness Magazine
11 February 2020|Magazine, Print
Bauer Media is doing it again. The magazine media brand has built a reputation as a scrapper in the print magazine industry, relentlessly releasing lifestyle and celebrity-based titles that have large online audiences, and translating it beautifully to the print...
continue reading
There’s Strength in Diversity in Indie Publishing
10 February 2020|Magazine, Print
For publishers who want to learn the latest best practices and new opportunities, you can’t go wrong attending Making Publishing Pay in London this February. This year’s event includes four indie publishers that have successfully revamped their business models. As...
continue reading