Tapping into Your Readers’ Passion… in a Print Magazine
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Can a magazine bring us to tears? It seems the answer is yes, according to Magnetic’s Sue Todd writing in Campaign. “A few weeks back, just before the total lockdown, as a small gesture to our advertising newsletter community we...
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Print Sales Double Last Week; Sales Up in all Categories
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As school kids around the globe shift to learning from home, parents are buying books. Lots of books. “As has been the usual case since the new coronavirus upended the book market, the juvenile categories posted the strongest results,” writes...
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Mood Matters… and so does the Medium
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If you’re anything like me, your mindset has been careening lately; concern, gratitude, anxiety, hope … instead of asking “how are you” the real question should be “where’s your head at?” This puts brands in a tricky spot … how...
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Build Brand Trust with Print Marketing and Advertising
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CRAFTY DOGMA/FLICKR I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know it to...
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If History Goes Paperless, History Goes Away
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Vint Cerf is widely recognized as one of the founders of the internet (he co-developed TCP/IP with Bob Kahn). Now at age 76 he’s focusing his attention on the interplanetary internet, so we can stay connected no matter where humans...
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Gen Z and the Return to Real
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Something’s happening in our digitally-focused world, and it bodes well for print publishers. “In 2018, The New York Times noted a rise in food-based, small-run magazines that focus on printed products,” writes Chaymae Samir in Reuters. “Notably, most of the...
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UK Magazine Subscriptions Surge during Pandemic
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During difficult times, the majority of people claim that focusing on their passions helps them cope. So it’s no surprise that right now many magazine publishers are reporting booming subscription rates and higher digital content audiences. “Much has been written...
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Direct Mail during the Quarantine
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Amid the widespread slowdowns across the economic spectrum, there’s a potential bright spot in our industry that bears mentioning. “While all corners of the print industry have already been impacted by Covid-19, some sectors have seen less of a downturn...
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Buy a Meal, Save a Restaurant
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Earlier this week I wrote about the need to save local bookstores, by ordering online or buying a gift certificate. Today, I’m reminded that local restaurateurs need the same kind of help. Allyson Mace is the founder and publisher of...
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Buy a Book, Save an Indie Shop
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You’ve binge-watched Tiger King and cleaned out the shed. Now what? Books. We need books. And with Amazon focusing on delivering essential goods for at least the next six weeks, this is the perfect time to help save indie bookstores,...
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