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HBR Says They Were Created for Moments Like These
27 May 2020|Magazine, Print
“We were created for a moment like this.” That’s what Harvard Business Review’s Adi Ignatius says about the current climate in the business world. And in this moment, they are undergoing a profound transition that aligns beautifully with their purpose....
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The Mr. Magazine Interview with Real Simple’s Liz Vaccariello
20 May 2020|Magazine, Print
“No matter if it’s 9/11 or if it’s a global pandemic, people care about their happiness and their families. They want to find ways to be healthier; they want to find ways to simplify their lives; they want to see...
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The New Relevance of Printed Words on a Page
19 May 2020|Magazine, Print
Audience first. It’s been a mantra around here for years now, since Samir “Mr. Magazine” Husni did such a great job of explaining the importance of putting your audience’s needs first, rather than rushing to embrace what’s new. In the...
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Gen Z Shows Us There’s Still Plenty of Space for Print
18 May 2020|Print
Welcome to tonight’s featured match! In the blue corner … PRINT! Weighing in with more than 500 years of marketing history, this long-time champion still packs a powerful punch. But can it prove itself to the new naysayers?In the red...
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Publish or Perish, as the Saying Goes
12 May 2020|Magazine, Print
Things are tough out there for media brands; there’s no question that the pandemic is having a brutal impact on media outlets that rely on advertising to foot the bill. On the other hand, some are thriving, due to their...
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Welcome to Disastertising, the Plague of the Pandemic
05 May 2020|Magazine, Print
It started with a slew of emails from every single brand you ever had any contact with; the ubiquitous opening line reading “In these uncertain times….” or words to that effect. It escalated quickly into advertising around the pandemic that...
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We Are All Subscribers Now
04 May 2020|Magazine, Print
Subscribe. It used to seem like quite a bit of a commitment, signing up to receive something over and over. Yet something is happening in our society that is taking the resistance out of this … and it may help...
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That Book on Your Nightstand Has a Message for You
30 April 2020|Print
Behavioral experts seem to agree that it takes about three weeks … 21 days of consistent effort … to ingrain a new habit. This goes for exercise routines, eating habits, creating art, writing every day, or doing something good for...
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Meredith Launches Sweet July this Week
29 April 2020|Magazine, Print
Hello, Sweet July, it’s good to see you here.  We aren’t talking about the weather; we are happy to see the new lifestyle title featuring Ayesha Curry hitting the stores this week. “The quarterly magazine,” writes Simon Dumenco in AdAge,...
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Restoration Hardware and the Golden Age of Catalogs
27 April 2020|Catalog, Print
The year was 2001, and Restoration Hardware was hanging on by the slim wires of their high-end chandeliers.  Zoom forward to March of this year, and their stock logs the highest price it’s ever seen. According to Amanda Mull in...
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