This Pint-Sized Punk is Making Magazine Waves
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While it seems a lot of kids his age were playing Fortnite or tormenting the family cat, 10-year-old Arlo Lippiatt created a music fanzine that’s become a cult hit during the UK’s lockdown. “My mum asked what I like to...
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Traditional Home Once Again Offers Print Subscriptions
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A year ago, Meredith Corp. switched their Traditional Home title away from their ad-funded model and toward a consumer-driven newsstand-only model. Now, they are taking the consumer-driven model one step further and relaunching a print subscription for the title.“Starting with...
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Subscriptions Up for Dennis Magazine Titles
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Looks like the long, good read continues. Dennis Publishing just announced subscription rates across all titles have increased by 9% overall during the lockdown and ongoing pandemic. “Since the beginning of lockdown the number of people subscribing to all Dennis...
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The Real Superpower of Magazine Media is Engagement
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Put a ring on it. That’s what happens when your readers see you in print – they engage with you and your brand in ways that don’t happen online. Five years ago we shared some data on the engagement power...
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35 Years of Publishing… X-acto Knives Included
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It is wild to think back to what print publishing looked like when Inventor’s Digest launched its first edition in the ‘80s. “Ronald Reagan had just begun his second term as president,” writes Reid Creager in Inventor’s Digest. “The world’s...
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Girl Camper Magazine Makes Absolute Sense
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Find a gap and fill it. No matter your industry, that’s a basic premise for success … even (maybe especially?) for digital-first brands that are looking to expand to print. And according to Janine Pettit, founder of GirlCamper.com, their new...
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Publishing in a Pandemic at Penn Med
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See a gap, and fill it. That’s a classic start for many an indie magazine and the new student-let title from Penn Med is a perfect example. Released in early June, apenndx features content created by and for the Penn...
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The Real Reason Brands are Turning to Long Form Print Ads (Hint: It’s About Trust)
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It’s 2020, and brand messaging matters more now than perhaps at any time in our recent history. And this is fueling a resurgence in long-form print advertising, according to Larry Light writing in Forbes. “In a world of instant messaging,...
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How to Use Your Print Magazine to Fuel Growth
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The majority of marketers in the healthcare space understand the power of print communications. According to a report from the Society for Healthcare Strategy and Market Development, 80% of its members publish community publications, and 71% publish employee communications. Many...
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Online Retail is Soaring; Let’s Add a Newsstand to the Virtual Checkout Lane
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The nature of retail faces a similar challenge as the publishing industry: Disruption in both industries – and indeed across all industries – will only get faster.  Yet consumer preferences continue to be critical factors in deciding how to innovate...
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