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Indie Publishers Rally around their Booksellers
19 March 2020|Print
When life gets turned on its head, we face our fears and adapt the best we can. And, in our better moments, we reach out to do what we can to help others. So it is in the indie publishing...
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Real Estate Title Hits the Fabulous Forties
17 March 2020|Magazine, Print
When RISMedia created the National Relocation & Real Estate Magazine in 1985, it aimed to connect and educate industry pros in the relocation niche. “For a bargain $2.25, National Relocation & Real Estate, then a quarterly periodical, gave our readers...
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A Perfect Pairing for Food & Wine from Meredith
16 March 2020|Magazine, Print
Need more proof that magazine publishers are once again investing in the lean-back experience of magazines? Look no further. “As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing...
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The Secret Life of Your Mailbox
11 March 2020|Print
Back in the ‘70s it used to be called “junk mail” – the reams of unsolicited paper in your mailbox, sent by well-meaning but data-limited businesses trying to cover a broad swath. Never mind that yours was a vegetarian household;...
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Heck Yes We Want Paper in the Office
11 March 2020|Paper, Print
Productivity apps, voice memos, PDF readers, Slack, Trello, MS Teams, IM … all these are seemingly indispensable to life in the office as we know it. Yet a new survey shows that workers turn back to basics when they need...
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Publishers Investing in the Sought After Lean Back Experience of Magazines
10 March 2020|Magazine, Print
Higher quality paper… larger trim sizes… more ambitious long-form content… creative partnerships with important events… higher prices… These are just some of the hallmarks of the modern consumer magazine, geared less toward the general public and more toward a passionate...
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GoodFirms Launches in Print to Expand Reach in the Tech Space
05 March 2020|Magazine, Print
GoodFirms Magazine - First Edition When a company wants to expand its footprint in the tech space, they buy up tons of ad space on digital and do a big social marketing push, right? Well, if you’re GoodFirms, the company...
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Congratulations, PAPERbecause, for 10 Years of Good Stuff
04 March 2020|Paper, Print
It’s hard to imagine, but 10 years ago we didn’t have the Amazon app on our phones, the iPad hadn’t launched yet, and Pinterest was brand new. Yet digital was already having a massive impact on the paper industry. It...
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A Code to Publish By – and Why It’s Important Now
03 March 2020|Magazine, Print
Magazines Canada just took a major step in helping publishers better understand the nuances of advertising content in the current media landscape. In a special edition of the Magazines Canada AudioMag, Joyce Byrne and Kim Latreille, the duo behind the...
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Using Better Paper Can Cut Customer Acquisition Costs
02 March 2020|Catalog, Paper, Print
Eastbay, the Wisconsin-based athletic shoe brand owned by Foot Locker, has always operated under its vision to be the go-to resources for pro-grade gear. In pursuing that mission, they are always on the lookout for anything that provides an “edge”...
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