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Customers Want a Choice When It Comes to Transactional Mail
23 January 2020|Print
Yesterday we shared how USPS mail volume has declined dramatically since 2006, down about 30%. Today we ran across an article that clarifies where some of that drop comes from. “In its most recent Household Diary Study, the US Postal...
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Just the Facts, Ma’am, on Direct Mail in 2020
22 January 2020|Marketing, Print
Mail volume since 2006 has dropped a whopping 29.5% since 2006, according to USPS data. At the same time, the average response rates for commercial direct mail are up a whopping 173% for home lists; and almost 200% for prospect...
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The Non-trackable Print Ad Myth … Busted
21 January 2020|Advertising, Print
Perfectly targeted and trackable ads … this was the promise of internet advertising, and the mantra turned into a drumbeat for marketers looking for an easier way to demonstrate performance. The common story was print ads aren’t trackable, so there’s...
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Print… The New Indicator of Brand Chic
20 January 2020|Print
Almost five years ago I was seeing clear evidence of print’s luxurious future. I saw the perfect confluence of  Millennials – often assumed to be tech-savvy and digital leaning – are growing weary of the constant tech in their lives and often...
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The Beautiful and Powerful Hybrid of Magazine and Catalog
16 January 2020|Catalog, Print
Has your catalog design been stagnant for too long? It might be time to consider a redesign, suggests this article in Small Business Rainmaker. “One of the most disappointing and frustrating experience that a customer faces is to come across...
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What Jeep 4x4s and Print Magazines Have in Common
14 January 2020|Magazine, Print
Frank Ledwell, Publisher of OutdoorX4  magazine, was thrown when The Enthusiast Network (TEN) recently announced they’d be eliminating almost all their print magazines. And he wants to make one thing perfectly clear with his own audience. “Since the announcement, I’ve...
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It’s the Big Property Brothers Reveal
14 January 2020|Magazine, Print
Remember last fall when we told you about Meredith launching a new title with The Property Brothers? Well, hang on to your paint swatches because we’ve just seen the cover of the first issue. “Meredith Corporation this morning did a...
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It’s Never Been Easier… or Harder… to Get Your Message Out There
07 January 2020|Advertising, Digital, Marketing, Print
For marketers, it truly is the best of times and the worst of times, a position made clear by Royal Mail’s new report titled “Why Mail Cuts Through.” “It’s never been easier for marketers to target an audience,” the report...
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What Futurists Got Right – and Pretty Wrong – Three Decades Ago
07 January 2020|Advertising, Marketing, Print
Futurist Ray Kurzweil made some wild-sounding predictions as the second millennium came to a close. In his book “The Age of Spiritual Machines,” he predicted we’d be living to 100, computers would be invisible, and privacy would be a massive...
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Outside Magazine Sees a Massive Bump in Print Numbers
02 January 2020|Magazine, Print
It’s been a fantastic year for Outside magazine. According to Melynda Fuller in Publishers Daily, the title saw a 41% bump in print readership in 2019. “Each issue of Outside now reaches more than 3.4 million active readers with a...
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