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How Monocle Thrives with their Print-first Model
04 December 2019|Magazine, Print
Almost five years ago we reported on Monocle saying no thanks to social media, as founder and publisher Tyler Brûlé publicly eschewed social media for his brand. Crazy? Some might have thought so, but he was insistent that he would make...
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Mr. Magazine Peers into his Crystal Ball
03 December 2019|Magazine, Print
Photo by Robert Jordan/Ole Miss Communications You know it’s a trend when they are interviewing Mr. Magazine about it. According to this article in Domtar, the two hot items in magazine publishing today are ones we’ve been covering a lot...
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UK Publisher Turns Print Titles into Digital Gold
02 December 2019|Digital, Magazine, Print
For UK magazine publishers, 2018 wasn’t a banner year by any means. Newsstand sales were down almost across the board, leaving publishers looking for new ideas. And one publisher seems to have struck gold. “Future, a publisher once known for...
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Lessons from the World’s Biggest Digital Brands on the Power of Print
02 December 2019|Catalog, Print
“Last Christmas,” writes Chaymae Samir in Reuters, “Amazon announced that it would print a toy catalogue during the holiday season. For any other traditional retailer, this wouldn’t be a novelty. But the e-commerce giant has built its $100bn empire entirely...
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Meredith Diving Back into Subscriptions for Coastal Living
25 November 2019|Magazine, Print
Meredith is in the news yet again, this time with word that they’ll begin selling subscriptions again to Coast Living magazine. “The news comes a little over a year after declines in print advertising led the company to scale back...
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Print is All Ooh-La-La for Luxury Brands
21 November 2019|Print
When it comes to the luxury goods market, publishers are leveraging the value of print to reach and influence this very special audience, according to Piet van Niekerk in FIPP. “FIPP and UPM’s latest white paper, titled ‘Luxury in media:...
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Looks Like Meredith is Banking on the Niche
19 November 2019|Magazine, Print
Are we witnessing a very public example of the swing from mass market to niche in magazines? In October, Meredith National Media Group announced they would cease publishing Family Circle, an iconic mass-market magazine, at the end of this year. ...
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Generation Z Swings the Pendulum Back to Reality
19 November 2019|Print
They are quickly approaching 40% mark of all U.S. consumers and will number close to 73 million strong in a year or so. Nope, they aren’t Millenials, they are Generation Z, sometimes called Millenials 2.0. And for brands that are...
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Substance and Meaning – the Key to Luxury Print
18 November 2019|Magazine, Print
For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated, according to Print Power. The stats themselves prove this to be true: 55% of luxury brands’ advertising spend will go to print...
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Why DTC Brands are Loving Catalogs Again
12 November 2019|Catalog, Print
Credit: Micheile Henderson via UnSplash Call it B2C or DTC, direct to consumer marketing is back in print with gusto. “While catalogs might seem to be dated and expensive, the reality is there has been a huge resurgence in direct...
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